Madison candied-pecan maker Fortune Favors gets a tryout at Costco

BARRY ADAMS
Nov 6, 2026
Nov 6, 2026 Updated 21 hrs ago

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MIDDLETON — They were set up in a main aisle between the deli and frozen foods area, giving out samples.

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Fortune Favors 2 — Eric Rupert, founder of Fortune Favors, has seen his company grow from a few Madison stores in 2018 to more than 4,000 retail locations around the country. His latest effort is aimed at becoming a regular vendor for Costco.
BARRY ADAMS, STATE JOURNAL

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Fortune Favors 4 — Fortune Favors offers a variety of flavored candied pecans, including Spark, made with Gochugaru citrus, which delivers a tart-and-sweet flavor “with a warming heat” and notes of sesame, chive and cherry. These samples were offered last month at Costco in Middleton.
BARRY ADAMS, STATE JOURNAL

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FORTUNE FAVORS 3 — The crowds were steady last month when Fortune Favors offered up samples and sold cans of its candied pecans at Costco in Middleton.
BARRY ADAMS, STATE JOURNAL

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Fortune Favors 1 — Sam McDaniel, CEO of Fortune Favors, organizes cans of candied pecans during a recent roadshow event at Costco in Middleton. Fortune Favors is trying out with Costco in an attempt to become a regular vendor at some Costco stores.
BARRY ADAMS, STATE JOURNAL

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