The final year of the 10-year contract between the University of Wisconsin and Under Armour, which started Tuesday, is set to deliver $4 million in rights fees to the school and $3.05 million worth of products to outfit Badgers teams.
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Badgers guard Kamari McGee smiles after hitting a 3-pointer during a Nov. 4, 2024, game at the Kohl Center.
Explore Wisconsin football's uniform options, plus a glance at some old combinations
Home outfit with black socks, 2022
Badgers running back Braelon Allen (0) breaks free for a 96-yard touchdown run against Illinois State in the Sept. 3 season opener.
White face masks and socks, 2022
UW's Isaac Guerendo (20) runs during the Sept. 10 game against Washington State. The Badgers wore white socks and white face masks with their uniforms.
Return of the red, 2022
Badgers cornerback Ricardo Hallman (2) celebrates an interception in the Sept. 17 game against New Mexico State. It was the first time the Badgers wore red pants since 2014.
Road look with white accents, 2021
Safety John Torchio (15) warms up before a Nov. 6, 2021, game at Rutgers. The Badgers wore white face masks and socks along with their traditional road white jersey and pants.
Forward, 2021
Quarterback Graham Mertz wore the white-on-white combination that was known as UW's "Forward" collection for the Sept. 25, 2021, game against Notre Dame at Soldier Field in Chicago.
Tan pants against Northwestern, 2019
The Badgers wore tan pants and UW on the jersey and helmet for a Sept. 28, 2019, game against Northwestern that was part of the celebration of the 150th anniversary of college football.
Red pants surprise, 2007
UW wore red pants for the Sept. 1, 2007, season opener against Washington State at Camp Randall Stadium. Then-athletic director Barry Alvarez, who didn't know ahead of time about the outfit alteration, "called us a SWAC (Southwestern Athletic Conference) team on TV," coach Bret Bielema said two days later. "It was a mixed reaction."
Red on the road, 2005
John Stocco goes to hand off to Brian Calhoun in a Nov. 5, 2005, game at Penn State. The Badgers wore red pants on the road for the first time in almost three years during that game.
Home outfit with black socks, 2022
Badgers running back Braelon Allen (0) breaks free for a 96-yard touchdown run against Illinois State in the Sept. 3 season opener.
White face masks and socks, 2022
UW's Isaac Guerendo (20) runs during the Sept. 10 game against Washington State. The Badgers wore white socks and white face masks with their uniforms.
Return of the red, 2022
Badgers cornerback Ricardo Hallman (2) celebrates an interception in the Sept. 17 game against New Mexico State. It was the first time the Badgers wore red pants since 2014.
Road look with white accents, 2021
Safety John Torchio (15) warms up before a Nov. 6, 2021, game at Rutgers. The Badgers wore white face masks and socks along with their traditional road white jersey and pants.
Forward, 2021
Quarterback Graham Mertz wore the white-on-white combination that was known as UW's "Forward" collection for the Sept. 25, 2021, game against Notre Dame at Soldier Field in Chicago.
Tan pants against Northwestern, 2019
The Badgers wore tan pants and UW on the jersey and helmet for a Sept. 28, 2019, game against Northwestern that was part of the celebration of the 150th anniversary of college football.
Red pants surprise, 2007
UW wore red pants for the Sept. 1, 2007, season opener against Washington State at Camp Randall Stadium. Then-athletic director Barry Alvarez, who didn't know ahead of time about the outfit alteration, "called us a SWAC (Southwestern Athletic Conference) team on TV," coach Bret Bielema said two days later. "It was a mixed reaction."
Red on the road, 2005
John Stocco goes to hand off to Brian Calhoun in a Nov. 5, 2005, game at Penn State. The Badgers wore red pants on the road for the first time in almost three years during that game.
