Any doubt about the state tourism industry's ability to recover from the devastating impact of COVID-19 is now officially in the past in a record-setting way.
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Tourism spending in Dane County grew 28.7% in 2022 to a record $1.4 billion. The county is home to miles of bicycle trails, state parks, farmers markets and scores of events that draw millions of people.
Leisure travel is leading the way in tourism growth in Dane County, but more conventions and business travelers have begun to return to venues such as Monona Terrace in Downtown Madison.
Wisconsin's lakes, such as the popular Devil's Lake near Baraboo, have always invited exploration, especially in summer.
Snowmobilers head off the frozen surface of Pokegama Lake in Lac du Flambeau in February. Vilas County is home to more than 600 miles of snowmobile trails, many of which are dotted with bars and restaurants.
Centered inside a 90-foot-diameter dome, the 1890s-era refracting telescope at Yerkes Observatory in Williams Bay towers over visitors. Walworth County is a major draw in Wisconsin and ranked sixth in tourism spending in 2022.
GALLERY: Original Wisconsin Ducks tour in Wisconsin Dells
Original Wisconsin Ducks on Red Bird Gorge
An Original Wisconsin Duck vehicle emerges from Red Bird Gorge on the attractions trail in Wisconsin Dells during a tour July 9.
Original Wisconsin Duck in Lake Delton
An Original Wisconsin Ducks vehicle cruises on Lake Delton during a July 9 tour of the areas trails and waterways at the Wisconsin Dells attraction.
Orignal Wisconsin Duck heads upstream on Wisconsin River 2
An Original Wisconsin Duck drives upstream on the Wisconsin River in Wisconsin Dells during a July 9 tour.
Deer on Original Wisconsin Duck trail
A deer on the Original Wisconsin Ducks tour trail July 9 in Wisconsin Dells.
Original Wisconsin Duck splashes into Lake Delton 1
An Original Wisconsin Duck splashes into Lake Delton during a July 9 tour.
Guests load onto Original Wisconsin Duck
Guests load into an Original Wisconsin Duck vehicle for a tour of the waterways and trails at the Wisconsin Dells attraction July 9.
Jack guides attendees
Fifteen-year-old Jack Garwood, who works as a parking lot attendant at Original Wisconsin Ducks, guides guests to load into a duck vehicle to begin a tour of the nature trails and waterways July 9 at the Wisconsin Dells attraction.
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071521-dell-gallery-ducks008.jpg
Orignal Wisconsin Duck heads upstream on Wisconsin River 4
An Original Wisconsin Duck heads upstream on the Wisconsin River in Wisconsin Dells during a July 9 tour.
Original Wisconsin Duck splashes into Lake Delton 2
An Original Wisconsin Ducks splashes into Lake Delton during a July 9 tour.
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071521-dell-gallery-ducks013.jpg
