Polzin: Why Wisconsin's safe choice for athletic director provides little relief From the Coverage of Wisconsin's hiring of Shawn Eichorst as athletic director series JIM POLZIN Jul 1, 2026 Jul 1, 2026 Updated Jul 13, 2026 × Prefer us on Google Learn More Facebook Twitter WhatsApp SMS Email Print Copy article link Save It’s really important for a columnist to have a strong opinion on a big news event, but you deserve honesty more than some contrived take.kAm$@ 96C6 :E 8@6Di %CFE9 :D[ x 92G6 ?@ :562 9@H E@ 766= 23@FE &(\|25:D@? :?E6C:> 492?46==@C tC:4 (:=4@ED 2AA2C6?E=J 49@@D:?8 $92H? t:49@CDE E@ 36 E96 D49@@=’D ?6IE 2E9=6E:4 5:C64E@C]k^AmkAms@?’E =@G6 :E[ 5@?’E 92E6 :E] (@?’E C:A :E[ H@?’E AC2:D6 :E] r2? F?56CDE2?5 :E[ 32D65 @? D@>6 @7 E96 ?2>6D E92E 92G6 366? 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E9@D6 E@A:4D H@F=5 36 96=A7F= 7@C D@>6@?6 DEF4< :? E96 >:55=6 @? E9:D 9:C6]k^Am Contact Jim Polzin at jpolzin@madison.com. In this Series Coverage of Wisconsin's hiring of Shawn Eichorst as athletic director Updated Jul 13, 2026 Wisconsin targets former senior administrator as next athletic director Updated Jul 13, 2026 Polzin: Initial thoughts on Wisconsin's hiring of familiar face as AD Updated 11 hrs ago 5 things to know about new Wisconsin athletic director Shawn Eichorst 14 updates Previous Next Locations Wisconsin Madison Be the first to know Get local news delivered to your inbox! Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story Jim Polzin’s initial thoughts on Wisconsin hiring Shawn Eichorst Wisconsin targets former senior administrator as next athletic director The Badgers are turning to a former deputy athletic director to take over the top job, according to a report. Here's what we know. 5 things to know about new Wisconsin athletic director Shawn Eichorst The Lone Rock native is returning home for the second time, now as the new leader of the Badgers athletic department. Get to know Shawn Eichorst. It's official: Wisconsin names Shawn Eichorst new athletic director The Badgers confirmed Wednesday what had been reported a day earlier, that former deputy athletic director Shawn Eichorst is the new AD. Polzin: How Shawn Eichorst got off to a solid start as Wisconsin AD Winning the press conference was a nearly impossible task Wednesday. But the Badgers' new leader said all the right things during a Zoom inter… McKewon: Assessing Shawn Eichorst's surprising second chance in Big Ten after Nebraska debacle Shawn Eichorst's rocky tenure at Nebraska proved he was a bad fit, writes Sam McKewon, but he possesses traits that could make his second chan… Shawn Eichorst's vision for Wisconsin: 'Excellent in everything we do' Shawn Eichorst and interim Chancellor Eric Wilcots both frequently mentioned a pursuit of excellence for the Badgers in an introduction for th… New AD Shawn Eichorst's starting salary an increase over his Wisconsin predecessor New Wisconsin athletic director Shawn Eichorst has a five-year contract. Here's what we know about it. Urban League leader calls for review of Wisconsin athletic director hiring process The leader of the Urban League said he was concerned about the process that led to Shawn Eichorst being hired as Wisconsin athletic director. Wisconsin, Under Armour unveil special uniforms for Notre Dame tilt The Badgers last wore alternate uniforms against Iowa in 2025 and also sported a different look for the 2021 contest against Notre Dame. What new Wisconsin AD Shawn Eichorst thinks about NIL, being accessible to fans Shawn Eichorst says he has a lot to learn about Wisconsin, but shared his vision of how NIL should be framed. Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio Watch Now: Related Video ESPN's list of talent layoffs grows after massive NFL Network merger Ohio State, Alabama lead program rankings Ohio State, Alabama lead program rankings Brewers' Jacob Misiorowski discusses his 4-inning start against Mets Brewers' Jacob Misiorowski discusses his 4-inning start against Mets MLB Trade News & Rumors: Mason Miller, Tarik Skubal, Dodgers, Yankees, Mets, Pirates, Cubs & More. MLB Trade News & Rumors: Mason Miller, Tarik Skubal, Dodgers, Yankees, Mets, Pirates, Cubs & More. Watch Now: Related Video ESPN's list of talent layoffs grows after massive NFL Network merger Ohio State, Alabama lead program rankings Ohio State, Alabama lead program rankings Brewers' Jacob Misiorowski discusses his 4-inning start against Mets Brewers' Jacob Misiorowski discusses his 4-inning start against Mets MLB Trade News & Rumors: Mason Miller, Tarik Skubal, Dodgers, Yankees, Mets, Pirates, Cubs & More. MLB Trade News & Rumors: Mason Miller, Tarik Skubal, Dodgers, Yankees, Mets, Pirates, Cubs & More.
Wisconsin targets former senior administrator as next athletic director The Badgers are turning to a former deputy athletic director to take over the top job, according to a report. Here's what we know.
5 things to know about new Wisconsin athletic director Shawn Eichorst The Lone Rock native is returning home for the second time, now as the new leader of the Badgers athletic department. Get to know Shawn Eichorst.
It's official: Wisconsin names Shawn Eichorst new athletic director The Badgers confirmed Wednesday what had been reported a day earlier, that former deputy athletic director Shawn Eichorst is the new AD.
Polzin: How Shawn Eichorst got off to a solid start as Wisconsin AD Winning the press conference was a nearly impossible task Wednesday. But the Badgers' new leader said all the right things during a Zoom inter…
McKewon: Assessing Shawn Eichorst's surprising second chance in Big Ten after Nebraska debacle Shawn Eichorst's rocky tenure at Nebraska proved he was a bad fit, writes Sam McKewon, but he possesses traits that could make his second chan…
Shawn Eichorst's vision for Wisconsin: 'Excellent in everything we do' Shawn Eichorst and interim Chancellor Eric Wilcots both frequently mentioned a pursuit of excellence for the Badgers in an introduction for th…
New AD Shawn Eichorst's starting salary an increase over his Wisconsin predecessor New Wisconsin athletic director Shawn Eichorst has a five-year contract. Here's what we know about it.
Urban League leader calls for review of Wisconsin athletic director hiring process The leader of the Urban League said he was concerned about the process that led to Shawn Eichorst being hired as Wisconsin athletic director.
Wisconsin, Under Armour unveil special uniforms for Notre Dame tilt The Badgers last wore alternate uniforms against Iowa in 2025 and also sported a different look for the 2021 contest against Notre Dame.Â
What new Wisconsin AD Shawn Eichorst thinks about NIL, being accessible to fans Shawn Eichorst says he has a lot to learn about Wisconsin, but shared his vision of how NIL should be framed.Â
