WISCONSIN ATHLETICS Shawn Eichorst's vision for Wisconsin: 'Excellent in everything we do' From the Coverage of Wisconsin's hiring of Shawn Eichorst as athletic director series TODD D. MILEWSKI Jul 1, 2026 Jul 1, 2026 Updated Jul 13, 2026 × Prefer us on Google Learn More Facebook Twitter WhatsApp SMS Email Print Copy article link Save Shawn Eichorst presented a collaborative vision for the future of the University of Wisconsin athletic department in an effort to become its leader.kAm&(\|25:D@? :?E6C:> r92?46==@C tC:4 (:=4@ED 23D@C365 E92E A:E49 2?5 D2H 2? F?FDF2= 2DA64E E@ :E 3FE >@DE=J 2? 2=:8?>6?E H:E9 9@H E96 F?:G6CD:EJ 2D 2 H9@=6 @A6C2E6D]k^AmkA 4=2DDlQE?4>D\:?=:?6\=:?<Qmk2 9C67lQ9EEADi^^32586C6IEC2]4@>^E?4>D^2DD6E^65:E@C:2=^aeb_7c_h\dba4\c6fc\h7`h\6ac6`hb2b4aeQm}6H ps $92H? t:49@CDEVD DE2CE:?8 D2=2CJ 2? :?4C62D6 @G6C 9:D (:D4@?D:? AC65646DD@Ck^2mk^Am kAmx? D9@CEi tG6CJE9:?8 E@H2C5 E96 AFCDF:E @7 6I46==6?46]k^Am People are also reading… Bob Uecker's former wife finds comfort in radio booth during Brewers' World Series run Lake Geneva City Council adopts ordinance for appointed city attorney Geneva Inn welcomes new general manager Work has begun on electrical substation, penthouse in downtown Lake Geneva Brewers legend Robin Yount reacts to World Series title Tommy Thompson asks Regents to delay hiring a new UW system president Badger High School football players selected for All Conference honors Why the Packers’ run game remains stuck despite Josh Jacobs’ return Our endorsement for Wisconsin governor VISIT Lake Geneva presents Impact Awards during annual event High school football second-round playoff scores Two doctors join Mercyhealth system in Walworth County Badger High School theater students to present 'Radium Girls' Is artist Noah Kahan playing a concert at Camp Randall? 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H6VC6 8@:?8 E@ H@C< C62==J 92C5 @? 82>6 52JD E@ H:? 2D >2?J 82>6D 2D H6 42? :? 6G6CJE9:?8] %92EVD >J A6CDA64E:G6 @? :E] xEVD 8@E E@ 36 3C@25 32D65] tG6CJ3@5JVD 8@E E@ 766= =:<6 E96JVC6 2 A2CE @7 :E] p?5 H6VG6 8@E E@ EC62E 2== E96 <:5D E96 D2>6] %96JVC6 6?ECFDE65 E@ FD :? @C56C 7@C FD E@ 3F:=5 G2=F6 :? E96> 2?5 36 ECF6 E@ @FC >:DD:@? 2?5 @FC G2=F6D]Qk^Am In this Series Coverage of Wisconsin's hiring of Shawn Eichorst as athletic director Updated Jul 13, 2026 Wisconsin targets former senior administrator as next athletic director Updated Jul 13, 2026 Polzin: Initial thoughts on Wisconsin's hiring of familiar face as AD Updated Jul 21, 2026 5 things to know about new Wisconsin athletic director Shawn Eichorst 14 updates Previous Next Be the first to know Get local news delivered to your inbox! Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story Jim Polzin’s initial thoughts on Wisconsin hiring Shawn Eichorst It's official: Wisconsin names Shawn Eichorst new athletic director The Badgers confirmed Wednesday what had been reported a day earlier, that former deputy athletic director Shawn Eichorst is the new AD. Polzin: Why Wisconsin's safe choice for athletic director provides little relief Columnist Jim Polzin stuck on reaction to university reportedly choosing Shawn Eichorst to be the school’s next athletic director. McKewon: Assessing Shawn Eichorst's surprising second chance in Big Ten after Nebraska debacle Shawn Eichorst's rocky tenure at Nebraska proved he was a bad fit, writes Sam McKewon, but he possesses traits that could make his second chan… 5 things to know about new Wisconsin athletic director Shawn Eichorst The Lone Rock native is returning home for the second time, now as the new leader of the Badgers athletic department. Get to know Shawn Eichorst. Polzin: How Shawn Eichorst got off to a solid start as Wisconsin AD Winning the press conference was a nearly impossible task Wednesday. But the Badgers' new leader said all the right things during a Zoom inter… Wisconsin athletics' finances seem rocky. Why new AD is 'comfortable' with them Shawn Eichorst says the key for Wisconsin's athletics finances is first determining the department's priorities. Here's how much Wisconsin paid the firm that organized athletic director search Wisconsin paid a North Carolina firm a flat fee for conducting the search that led to the hiring of Shawn Eichorst as athletic director, and i… Polzin: Now the real education begins for new Wisconsin AD Shawn Eichorst Shawn Eichorst believes in the union between athletics and academics. Threading that needle in a new era in college sports is just one challen… Wisconsin, Under Armour unveil special uniforms for Notre Dame tilt The Badgers last wore alternate uniforms against Iowa in 2025 and also sported a different look for the 2021 contest against Notre Dame. What new Wisconsin AD Shawn Eichorst thinks about NIL, being accessible to fans Shawn Eichorst says he has a lot to learn about Wisconsin, but shared his vision of how NIL should be framed.Â
It's official: Wisconsin names Shawn Eichorst new athletic director The Badgers confirmed Wednesday what had been reported a day earlier, that former deputy athletic director Shawn Eichorst is the new AD.
Polzin: Why Wisconsin's safe choice for athletic director provides little relief Columnist Jim Polzin stuck on reaction to university reportedly choosing Shawn Eichorst to be the school’s next athletic director.
McKewon: Assessing Shawn Eichorst's surprising second chance in Big Ten after Nebraska debacle Shawn Eichorst's rocky tenure at Nebraska proved he was a bad fit, writes Sam McKewon, but he possesses traits that could make his second chan…
5 things to know about new Wisconsin athletic director Shawn Eichorst The Lone Rock native is returning home for the second time, now as the new leader of the Badgers athletic department. Get to know Shawn Eichorst.
Polzin: How Shawn Eichorst got off to a solid start as Wisconsin AD Winning the press conference was a nearly impossible task Wednesday. But the Badgers' new leader said all the right things during a Zoom inter…
Wisconsin athletics' finances seem rocky. Why new AD is 'comfortable' with them Shawn Eichorst says the key for Wisconsin's athletics finances is first determining the department's priorities.
Here's how much Wisconsin paid the firm that organized athletic director search Wisconsin paid a North Carolina firm a flat fee for conducting the search that led to the hiring of Shawn Eichorst as athletic director, and i…
Polzin: Now the real education begins for new Wisconsin AD Shawn Eichorst Shawn Eichorst believes in the union between athletics and academics. Threading that needle in a new era in college sports is just one challen…
Wisconsin, Under Armour unveil special uniforms for Notre Dame tilt The Badgers last wore alternate uniforms against Iowa in 2025 and also sported a different look for the 2021 contest against Notre Dame.Â
What new Wisconsin AD Shawn Eichorst thinks about NIL, being accessible to fans Shawn Eichorst says he has a lot to learn about Wisconsin, but shared his vision of how NIL should be framed.Â
