An exact day, week or month didn't come to mind when the University of Wisconsin athletic department's chief revenue officer reflected on the start of negotiations that led to the renewal of an agreement with apparel provider Under Armour.
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The important details for Wisconsin in extending contract with Under Armour
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The Badgers wore tan pants and UW on the jersey and helmet for a Sept. 28, 2019, game against Northwestern that was part of the celebration of the 150th anniversary of college football.
The Badgers and Notre Dame, both partners with Under Armour, wore special jerseys for a 2021 game in Chicago. Wisconsin will have an alternate jersey for a 2026 game against the Fighting Irish in Green Bay.
After defeating Florida 3-1, coach Kelly Sheffield led his team up into the stands to sing Wisconsin’s alma mater in the middle of the student…
The University of Wisconsin football team is limited in its uniform combinations but can make some subtle changes.
A Board of Regents member praised UW-Madison leadership for following up on its commitment to invest more in NIL for Badgers athletes.
As the Badgers' season ended in March, John Tonje, Max Klesmit and Steven Crowl thought their time playing together was finished. Now they're …
Adam Barnes was unlikely to get high enough on a transplant list for the liver he needed. Living donor Alan Persinger "saved my life," Barnes said.
Vinny Anthony II was expecting a big final season with the Badgers. It's been anything but that for the senior, whose upbeat attitude has draw…
After their two offensive line commits decommitted last week, the Badgers replenished the unit by flipping a Boston College commit. Here's wha…
The Badgers knew the commitment from a highly-rated prospect was shaky, and the 4-star recruit backed off his pledge Wednesday night.Â
The Badgers started their transfer portal work by landing a player at a position of need with a tie to the coaching staff.Â
