On a quiet Wednesday on campus, UW-Madison’s student-run radio station is buzzing with activity.
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UW-Madison student London Hirsch, left, hosts "London Calling,” a rock and electronic music show on WSUM. Visiting on air with her is Nama Pandey, a fourth-year student and WSUM community outreach director. The station was just named the best student radio station in the nation.
Kelsey Brannan is director of student radio at UW-Madison’s WSUM 91.7, which just marked its 24th anniversary. She’s served in her role since 2021.
UW-Madison students Nathan Jahn, left, and Aniruddh Nambudiri are WSUM’s news director and talk director, respectively. Nambudiri said the station in recent years has introduced more podcasts and video as those platforms become trendy.
UW-Madison third-year student Paige-Elizabeth Kearney, left, program director at WSUM 91.7, and Izzy Downey, a third-year student and radio talk show host, visit in the lobby of the station on the campus.
Photos: WSUM 91.7 named top college radio station
UW-Madison third-year student Paige-Elizabeth Kearney, left, program director at WSUM 91.7, and Izzy Downey, a third-year student and radio talk show host, visit in the lobby of the station on the campus.
UW-Madison student London Hirsch, left, hosts "London Calling,” a rock and electronic music show on WSUM. Visiting on air with her is Nama Pandey, a fourth-year student and WSUM community outreach director. The station was just named the best student radio station in the nation.
London Hirsch, a first-year student at UW-Madison who hosts a rock and electronic music show, “London Calling,” sits in one of the station’s two live broadcasting studios.
Kelsey Brannan is director of student radio at UW-Madison’s WSUM 91.7, which just marked its 24th anniversary. She’s served in her role since 2021.
Students broadcast from an on-air booth inside WSUM 91.7 on the campus of UW-Madison.
Photographs of former alumni who worked at WSUM 91.7 are displayed on a wall of the station on the campus of UW-Madison. At left is Katie Sander, a third-year student and WSUM station manager.
A library of vinyl records and compact discs share shelf space inside WSUM 91.7 on the campus of UW-Madison. The student radio station inherited the vinyl collection from WLHA, which was a predecessor to WSUM.
UW-Madison students Nathan Jahn, left, and Aniruddh Nambudiri are WSUM’s news director and talk director, respectively. Nambudiri said the station in recent years has introduced more podcasts and video as those platforms become trendy.
An “On Air” sign indicates live broadcasting activity inside a booth at WSUM 91.7 on the campus of UW-Madison in Madison. Kelsey Brannan, director of student radio at WSUM 91.7, said the station has seven studios.
London Hirsch, left, a first-year student at UW-Madison and host of "London Calling,” a rock and electronic music show on WSUM, visits on air with Nama Pandey, a fourth-year student and WSUM community outreach director, in a broadcast booth at UW-Madison.
The lobby of WSUM 91.7 on the campus of UW-Madison in Madison. The station is in the center of campus and has seven different studios.

