SENECA — This is where you can buy a mango and rotisserie chicken, barbed wire and cowboy boots.
A vintage sign that in the 1960s hung outside now serves as a backdrop at the checkout counter at Johnson’s One Stop in Seneca. The Crawford County business, founded in 1937, sells groceries, hardware, farm supplies and building materials and has been named the Wisconsin Business of the Year by the U.S. Small Business Administration.
People are also reading…
Brad Johnson, whose grandparents started Johnson’s One Stop, runs the store’s meat department and has a close bond with customers like Maggie Mezera, who has been shopping at the store for over 20 years.
Three generations of the Johnson family have owned Johnson’s One Stop in Seneca but the fourth and fifth generations are waiting in the wings. Current owners Debbie Johnson, center, and Artie Johnson, far right, have all three of their sons working in the business. They are from left, Brandon, Thomas and Jenna Johnson and their son, Everett, and Jordan and Brooke Johnson with their daughters, Ava and Emma.
Johnson’s One Stop in Seneca has 20,000-square-feet of retail space but also an adjacent lumber yard, tire shop and outdoor areas to display lawnmowers, wheelbarrows, hunting blinds and fencing. The business is the heart of the rural Crawford County community’s business district.
Johnson’s One Stop in Seneca was an extra-busy place on June 17, when it celebrated being named the Wisconsin Business of the Year by the U.S. Small Business Administration.
Brad Groom of Steuben selects bacon from a cooler at Johnson’s One Stop as store co-owner Deb Johnson, left, greets friend and customer Sandy Smethurst during a visit to the business in Seneca.
Jenna Johnson and her 8-month-old son, Everett, take in an array of exterior window displays at Johnson’s One Stop in Seneca. Jenna is married to Thomas Johnson, a great-grandson of founders Robert and Avis Johnson.
Scott Garfoot carries a bag of dog food out of Johnson’s One Stop in Seneca. The store, which sells just about everything, has been serving customers from rural Crawford County and beyond since 1937.
Deb Johnson, co-owner of Johnson’s One Stop in Seneca, chats with Barbara Martin who comes in twice a week as a volunteer to stock the shelves of the store. Martin, 85, a retired school teacher, wants no pay and does the job to keep in shape and to socialize.
