Brewers fans began lining up at 6:30 a.m. outside Lost Files in Downtown Lake Geneva on Saturday, two-and-a-half hours before the doors opened for the first stop of the Milwaukee Brewers’ Wisco Pop-Up Series.
The stores involved in the Wisco Pop-Up Series will carry a limited number of the Brewers City Connect Nike Air Max 1s, the shoe that connects the team to the streetwear focus of the campaign.
The stores involved in the Wisco Pop-Up Series will carry a limited number of the Brewers City Connect Nike Air Max 1s, the shoe that connects the team to the streetwear focus of the campaign.
Hansen’s Screen Printing from Elkhorn was on site doing live screen printing of the Wisco logo on Lost Files totes, which were given to every customer that made a purchase.
The Milwaukee Brewers partnered with Lost Files in Lake Geneva as the first stop of the Wisco Pop-Up Series across the state.
Barrel Man art by Ike Winters was in front of the Lost Files shop during the Wisco Pop-Up.
Kaitlyn Hupp,
Exclusive Wisco Way series merchandise was available during Saturday’s event.
Kaitlyn Hupp,
Milwaukee Brewers employees set up for the Wisco Pop-Up series event.
Kaitlyn Hupp,
The side of the Wisco Way trailer showcases Christian Yelich and the summer of pop-ups.
Kaitlyn Hupp,
Fans attending the Wisco Pop-Up event got a visit from Bernie Brewer and Barrel Man.
Kaitlyn Hupp,
Fans waited in line for the Brewers Wisco Pop-Up starting at 6:30 a.m. Saturday.
Kaitlyn Hupp,
The stores involved in the Wisco Pop-Up Series will carry a limited number of the Brewers City Connect Nike Air Max 1s, the shoe that connects the team to the streetwear focus of the campaign.
Kaitlyn Hupp,
Hansen’s Screen Printing from Elkhorn was on site doing live screen printing of the Wisco logo on Lost Files totes, which were given to every customer that made a purchase.
Kaitlyn Hupp,
Totes that were given to customers were screen printed during the event.
Kaitlyn Hupp,
Lost Files owner Estevan Longoria manned the register during the event.
Kaitlyn Hupp,
After fans made their way through Lost Files, they were directed to the retail trailer brought by the Brewers.
The stores involved in the Wisco Pop-Up Series will carry a limited number of the Brewers City Connect Nike Air Max 1s, the shoe that connects the team to the streetwear focus of the campaign.
