This soda brand will continue to be sold at Wisconsin sporting events

Explore data from the most recent Badgers financial report and others since 2004-05 in an interactive graphic.

Julia Orzol is a recognizable Badgers athlete but can't profit off her name, image and likeness like most of her teammates. Here's why.

The Varsity Collective has operated in relative silence compared to some others in that space. But its executive director believes the group “…

The defense had a strong practice inside the McClain Center, led by an inside linebacker who was one of the team's top tacklers last season. 

Skyler Bell and Keontez Lewis are battling to hold onto roles among a deep and talented group of wide receivers. Here's how they're doing it. 

The Badgers are expecting a big crowd for Saturday's free event at Camp Randall. Here are details on when it starts, what will be included and…

College athletes can advertise that they want to find a new school in the transfer portal. Here's what it looks like.

Badgers football coach Luke Fickell gives a rundown of how he's structuring the team's open scrimmage, which is set for 1 p.m. Saturday. 

A worrisome day by the starting quarterback made a senior receiver's strong showing more impressive during the Badgers' practice.

The Badgers' sports drink provider is signed on through the 2028-29 school year with more product included. Here are the details.

Selling beer at the Kohl Center and LaBahn Arena is part of a renewed focus on the fan experience. Here are the details.