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Polzin: Why 'flashy headlines' aren't part of Wisconsin's NIL approach

JIM POLZIN
Jan 27, 2023
Jan 27, 2023 Updated Jun 19, 2023

Joe Thomas Kelly Sheffield Tony Granato Varsity Collective — Former University of Wisconsin offensive lineman Joe Thomas, from left, Smita Reddy, former Badgers soccer player Lauren Cochlin, Ted Kellner, UW volleyball coach Kelly Sheffield and then-UW men's hockey coach Tony Granato pose for a photo after The Varsity Collective's news conference Sept. 8, 2022, in Madison.
JAKE KOCOROWSKI, STATE JOURNAL

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JIM POLZIN

The text messages and emails were pinging at a steady pace for Rob Master in December and into January. Inquiring minds wanted to know how much The Varsity Collective — Master serves as the executive chair of the organization — was playing a role in the roster upgrade taking place within the University of Wisconsin football program.

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