Polzin: Why 'flashy headlines' aren't part of Wisconsin's NIL approach
JIM POLZIN
Updated
Former University of Wisconsin offensive lineman Joe Thomas, from left, Smita Reddy, former Badgers soccer player Lauren Cochlin, Ted Kellner, UW volleyball coach Kelly Sheffield and then-UW men's hockey coach Tony Granato pose for a photo after The Varsity Collective's news conference Sept. 8, 2022, in Madison.
The text messages and emails were pinging at a steady pace for Rob Master in December and into January. Inquiring minds wanted to know how much The Varsity Collective — Master serves as the executive chair of the organization — was playing a role in the roster upgrade taking place within the University of Wisconsin football program.
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Former University of Wisconsin offensive lineman Joe Thomas, from left, Smita Reddy, former Badgers soccer player Lauren Cochlin, Ted Kellner, UW volleyball coach Kelly Sheffield and then-UW men's hockey coach Tony Granato pose for a photo after The Varsity Collective's news conference Sept. 8, 2022, in Madison.