At Rally House Pier 37 in Monona, a typical daily sales goal is $300 to $500. But since the Milwaukee Brewers made it to the World Series, the sports apparel store has been raking in $20,000 a day, store manager Sadie Raymond said.
Milwaukee Brewers fans Laurie Zirkel Loshek, left, and Linda Baer browse World Series apparel during a visit to Rally House’s retail store in Monona. Store manager Sadie Raymond estimated the store has done $20,000 a day in sales since the Brewers made it to the World Series, whereas a typical daily sales goal is around $300 to $500.
Milwaukee Brewers fan Nikole Fohr, of Stoughton, returns to her vehicle after purchasing team-related apparel at Rally House in Monona. After watching the team win the 2026 World Series during a telecast she projected onto her garage door on Wednesday, she was inspired to paint the rear window of her van to commemorate the event.
Michael Rantanen peruses Milwaukee Brewers World Series apparel during a visit to Rally House in Monona. The store is receiving 40 to 50 shipments of merchandise a day, manager Sadie Raymond said, when a typical day could see 10 shipments.
JOHN HART, STATE JOURNAL
Rally House sports apparel store manager Sadie Raymond unboxes Milwaukee Brewers World Series hats at the store's Monona location.
Milwaukee Brewers fans Laurie Zirkel Loshek, left, and Linda Baer browse World Series apparel during a visit to Rally House’s retail store in Monona. Store manager Sadie Raymond estimated the store has done $20,000 a day in sales since the Brewers made it to the World Series, whereas a typical daily sales goal is around $300 to $500.
Milwaukee Brewers fan Nikole Fohr, of Stoughton, returns to her vehicle after purchasing team-related apparel at Rally House in Monona. After watching the team win the 2026 World Series during a telecast she projected onto her garage door on Wednesday, she was inspired to paint the rear window of her van to commemorate the event.
Michael Rantanen peruses Milwaukee Brewers World Series apparel during a visit to Rally House in Monona. The store is receiving 40 to 50 shipments of merchandise a day, manager Sadie Raymond said, when a typical day could see 10 shipments.
