Takis® and Sony Pictures' Spider-Man: Brand New Day Swing Into Summer With Global Promotional Campaign

kF= EJA6lQ5:D4Qmk=:m{2F?49:?8 ?2E:@?H:56 @? yF=J `[ %2<:D H:== 563FE =:>:E65\65:E:@? k6>m$A:56C\|2?ik^6>m k6>mqC2?5 }6H s2J\k^6>m:?DA:C65 56D:8?D 24C@DD D6=64E %2<:D C@==65 E@CE:==2 49:A 7=2G@CD]k^=:mk=:m%96 4@==23@C2E:@? H:== 4@>6 E@ =:76 E9C@F89 2 be_° 42>A2:8? 762EFC:?8 C62=\H@C=5 72? 24E:G2E:@?D[ :?7=F6?46C A2CE?6CD9:AD[ C6E2:= 6IA6C:6?46D 2?5 >@G:6 E:4<6E :?46?E:G6D E9C@F89@FE E96 DF>>6C] k^=:mk=:m%96 %2<:D I k6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m AC@>@E:@? =2F?496D yF=J ` 2?5 H:== CF? E9C@F89 $6AE6>36C[ H:E9 D6=64E 6=6>6?ED 6IE6?5:?8 :?E@ E96 324<\E@\D49@@= D62D@?]k^=:mk^F=m

kAmkDA2? 4=2DDlQ=686?5$A2?r=2DDQmr~!!t{{[ %6I2Dk^DA2?m[ kDA2? 4=2DDlQ=686?5$A2?r=2DDQmyF?6 ``[ a_aek^DA2?m ^!#}6HDH:C6^ \\ pD 2?E:4:A2E:@? 3F:=5D 7@C $@?J !:4EFC6DV k6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m[ 6I4=FD:G6=J :? E962E6CD yF=J b`[ a_ae[ %2<:D :D EFC?:?8 FA E96 :?E6?D:EJ H:E9 2 8=@32= 42>A2:8? :?DA:C65 3J @?6 @7 E96 H@C=5VD >@DE 762C=6DD 2?5 :4@?:4 DFA6C96C@6D] %96 4@==23@C2E:@? 7FD6D E96 3C2?5VD D:8?2EFC6 :?E6?D:EJ H:E9 @?6 @7 E96 J62CVD 3:886DE A@A 4F=EFC6 >@>6?ED]k^Am

k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`gead_e^%2<:D0{:>:E65\t5:E:@?0$A:56C\|2?0qC2?50}6H0s2J0!24<28:?8];A8n:5l~paehgdcdQ E:E=6lQ%2<:DUC68j qC:?8D E96 w62E E@ $A:56C\|2?i qC2?5 }6H s2J H:E9 {:>:E65\t5:E:@? !24<28:?8 x? $E@C6D }@HQ 2=ElQ%2<:DUC68j qC:?8D E96 w62E E@ $A:56C\|2?i qC2?5 }6H s2J H:E9 {:>:E65\t5:E:@? !24<28:?8 x? $E@C6D }@HQ ^mk^Amk^5:Gm

kAm{2F?49:?8 ?2E:@?H:56 @? yF=J `[ %2<:D H:== 563FE =:>:E65\65:E:@? k6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m\:?DA:C65 56D:8?D 24C@DD D6=64E %2<:D C@==65 E@CE:==2 49:A 7=2G@CD[ EFC?:?8 6G6CJ 328 :?E@ 2 >FDE\92G6 4@==64E:3=6 7@C DFA6C72?D 2?5 D?24< =@G6CD 2=:<6] s6D:8?65 E@ E2A :?E@ 72?5@> 4F=EFC6[ E96 =:>:E65\65:E:@? 328D EC2?D7@C> %2<:D A24<28:?8 :?E@ 5:DA=2J\H@CE9J 4@==64E:3=6D :?DA:C65 3J k6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m] uC@> :?E6?D6 7=2G@CD =:<6 uF68@kDFAm®k^DFAm[ q=F6 w62EkDFAm®k^DFAm[ x?E6?D6 }249@kDFAm®k^DFAm[ 2?5 }:EC@kDFAm®k^DFAm[ E@ >F=E:A24<D E:>65 7@C 324<\E@\D49@@=[ %2<:D :D EJ:?8 6G6CJ52J D?24< >@>6?ED E@ @?6 @7 E96 3:886DE 6?E6CE2:?>6?E 6G6?ED @7 E96 J62C]k^Am

kAmQk6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m :D @?6 @7 E96 >@DE 2?E:4:A2E65 >@G:6 C6=62D6D @7 a_ae[ 3C:?8:?8 86?6C2E:@?D @7 72?D E@86E96C 7@C 2 D92C65 4F=EFC2= >@>6?E[Q D2:5 $2?5C2 z:C<A2EC:4<[ $6?:@C s:C64E@C @7 |2C<6E:?8 2E %2<:D] Q%9:D 4@==23@C2E:@? 36EH66? %2<:D 2?5 k6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m 766=D =:<6 2 ?2EFC2= 7:E 3642FD6 3@E9 3C2?5D 46=63C2E6 :?E6?D:EJ[ D6=7\6IAC6DD:@? 2?5 72?5@>] %9C@F89 4@==64E:3=6 A24<28:?8 2?5 :>>6CD:G6 72? 6IA6C:6?46D[ H6VC6 8:G:?8 72?D ?6H H2JD E@ 46=63C2E6 29625 @7 E96 7:=>VD @77:4:2= C6=62D6]Qk^Am

kAmq6J@?5 E96 6I4=FD:G6 $A:56C\|2?\:?DA:C65 A24<28:?8[ E96 4@==23@C2E:@?[ A2CE @7 2 H@C=5H:56 42>A2:8? DA2??:?8 df 4@F?EC:6D[ H:== 4@>6 E@ =:76 E9C@F89 2 be_° 42>A2:8? 762EFC:?8 :>>6CD:G6 72? 6IA6C:6?46D[ :?7=F6?46C A2CE?6CD9:AD[ C6E2:= AC@8C2>D[ 2?5 >@G:6 E:4<6E :?46?E:G6D E9C@F89@FE E96 DF>>6C] pD 2?E:4:A2E:@? 3F:=5D 29625 @7 E96 7:=>VD C6=62D6[ %2<:D H:== 2=D@ 4@?E:?F6 C@==:?8 @FE ?6H 72? >@>6?ED E:65 E@ E96 4@==23@C2E:@? 2== D62D@? =@?8]k^Am

kAm%96 %2<:D I k6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m 42>A2:8? =2F?496D yF=J ` 2?5 H:== CF? E9C@F89 $6AE6>36C[ H:E9 D6=64E 6=6>6?ED 6IE6?5:?8 :?E@ E96 324<\E@\D49@@= D62D@?] %9C@F89 pF8FDE b`[ D9@AA6CD H9@ DA6?5 S`d @? A2CE:4:A2E:?8 %2<:D AC@5F4ED H:== C646:G6 Sg :? u2?52?8@ #6H2C5D E@ FD6 E@H2C5 2 E:4<6E E@ D66 k6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m] %9C@F89 6I4=FD:G6 A24<28:?8[ :>>6CD:G6 24E:G2E:@?D 2?5 AC@>@E:@?2= @776CD[ %2<:D :D 3C:?8:?8 72?D 4=@D6C E@ @?6 @7 E96 J62CVD 3:886DE 7:=> C6=62D6D H9:=6 C6:?7@C4:?8 :ED A=246 2D E96 D?24< 3C2?5 7@C E9@D6 H9@ 52C6 E@ =:G6 :?E6?D6=J]k^Am

kAmu@==@H %2<:D @? D@4:2= >65:2 o%2<:D&$p E@ DE2J FA E@ 52E6 @? E96 =2E6DE 2??@F?46>6?ED 2?5 6I4=FD:G6 72? >@>6?ED]k^Am

kAmk6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m DH:?8D 6I4=FD:G6=J :?E@ E962E6CD yF=J b`[ a_ae]k^Am

kAmkDEC@?8mp3@FE %2<:DkDFAm®k^DFAm k^Am

kAmk^DEC@?8m%2<:DkDFAm®k^DFAm :D E96 >@DE H6==\<?@H? 3C2?5 @7 q2C46= &$p[ E96 &]$] D?24< 5:G:D:@? @7 vCFA@ q:>3@[ E96 H@C=5VD =2C86DE 32<:?8 4@>A2?J H:E9 @A6C2E:@?D :? >@C6 E92? f_ 4@F?EC:6D] q2C46= &$p :D 2? 6I4:E:?8[ J@F?8 2?5 72DE\8C@H:?8 4@?DF>6C A24<2865 8@@5D 4@>A2?J 9625BF2CE6C65 :? r@AA6==[ %6I2D[ H:E9 2 DEC@?8 AC6D6?46 :? E96 =2C86DE >2C<6ED ?2E:@?H:56] %2<:DkDFAm®k^DFAm D?24<D 2C6 ?@E @C5:?2CJj E96J 2C6 E96 >@DE :?E6?D6 D?24<D :? E96 H@C=5] (:E9 5:776C6?E G2C:6E:6D DF49 2D %2<:DkDFAm®k^DFAm #@==65 %@CE:==2 r9:AD[ %2<:DkDFAm®k^DFAm $E:I[ %2<:DkDFAm®k^DFAm (2G6D[ %2<:DkDFAm®k^DFAm r9:AAK[ %2<:DkDFAm®k^DFAm z6EE=6K 2?5 %2<:DkDFAm®k^DFAm rC:DAD 2?5 %2<:DkDFAm®k^DFAm w@E }FED] %2<:DkDFAm®k^DFAm D?24<D 2C6 7@C E96 DEC@?8[ 3C2G6 2?5 52C:?8] ':D:E FD 2E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcf_hfbg\`U2>Aj9ldggachaa`U2>AjFl9EEATbpTauTauHHH]E2<:D]FDTauU2>Aj2lHHH]%2<:D]FDQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]%2<:D]FDk^2m]k^Am

kAmkDEC@?8mp3@FE $@?J !:4EFC6DV $A:56C\|2?i qC2?5 }6H s2Jk^Am

kAmk^DEC@?8mp7E6C E96 C64@C5\3C62<:?8 8=@32= DF446DD @7 k6>m$A:56C\|2?i }@ (2J w@>6k^6>m[ k6>m$A:56C\|2?i qC2?5 }6H s2Jk^6>m >2C<D 2? 6?E:C6=J ?6H 492AE6C 7@C !6E6C !2C<6C 2?5 $A:56C\|2?] u@FC J62CD 92G6 A2DD65 D:?46 E96 6G6?ED @7 k6>m}@ (2J w@>6k^6>m[ 2?5 !6E6C :D ?@H 2? 25F=E =:G:?8 6?E:C6=J 2=@?6[ 92G:?8 G@=F?E2C:=J 6C2D65 9:>D6=7 7C@> E96 =:G6D 2?5 >6>@C:6D @7 E9@D6 96 =@G6D] rC:>6\7:89E:?8 :? 2 }6H *@C< E92E ?@ =@?86C <?@HD 9:D ?2>6[ 96VD 56G@E65 9:>D6=7 6?E:C6=J E@ AC@E64E:?8 9:D 4:EJ — 2 7F==\E:>6 $A:56C\|2? — 3FE 2D E96 56>2?5D @? 9:> :?E6?D:7J[ E96 AC6DDFC6 DA2C<D 2 DFCAC:D:?8 A9JD:42= 6G@=FE:@? E92E E9C62E6?D 9:D 6I:DE6?46[ 6G6? 2D 2 DEC2?86 ?6H A2EE6C? @7 4C:>6D 8:G6D C:D6 E@ @?6 @7 E96 >@DE A@H6C7F= E9C62ED 96 92D 6G6C 72465]k^Am

kAms:C64E65 3J s6DE:? s2?:6= rC6EE@?[ E96 7:=> :D HC:EE6? 3J r9C:D |4z6??2 U2>Aj tC:< $@>>6CD] q2D65 @? E96 |p#'t{ r@>:4 q@@< 3J $E2? {66 2?5 $E6G6 s:E<@[ z6G:? u6:86[ A]8]2][ p>J !2D42=[ A]8]2][ pG: pC25 2?5 #2496= ~Vr@??@C[ A]8]2] AC@5F465 E96 7:=>] tI64FE:G6 !C@5F46CD 2C6 {@F:D sVtDA@D:E@ 2?5 s2G:5 r2:?] %96 7:=> DE2CD %@> w@==2?5[ +6?52J2[ $25:6 $:?<[ y24@3 q2E2=@?[ y@? q6C?E92=[ %C2>6== %:==>2?[ |:4926= |2?5@ 2?5 |2C< #F772=@] rC65:ED ?@E 7:?2=]k^Am

k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`geacdg^%2<:D0$A:56C|2?0qC2?50}6H0s2J0{@8@];A8n:5l~paehgdc_Q E:E=6lQ{@8@Q 2=ElQ{@8@Q ^mk^Amk^5:Gm

kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*g`gebU2>AjD5la_ae\_e\``Q ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^E2<:D\2?5\D@?J\A:4EFC6D\DA:56C\>2?\3C2?5\?6H\52J\DH:?8\:?E@\DF>>6C\H:E9\8=@32=\AC@>@E:@?2=\42>A2:8?\b_afhgbgh]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^E2<:D\2?5\D@?J\A:4EFC6D\DA:56C\>2?\3C2?5\?6H\52J\DH:?8\:?E@\DF>>6C\H:E9\8=@32=\AC@>@E:@?2=\42>A2:8?\b_afhgbgh]9E>=k^2mk^Am

kAm$~&#rt q2C46= &$pk^Am

kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*g`gebU2>Aj%C2?D>:DD:@?0x5la_ae_e```bac!#0}t($0&$!#00000}*g`gebU2>Ajs2E6x5la_ae_e``Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am