EARNINGS | 4TH QUARTER Harley-Davidson reports Q4 results well below analysts’ expectations ASSOCIATED PRESS, STATE JOURNAL Feb 10, 2026 Feb 10, 2026 Updated Feb 14, 2026 × Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum. Facebook Twitter WhatsApp SMS Email Print Copy article link Save MILWAUKEE — Harley-Davidson Inc. on Tuesday reported fourth-quarter results that were well below analysts’ expectations.kAm%96 |:=H2F<66\32D65 >@E@C4J4=6 >2<6C C6A@CE65 2 7@FCE9\BF2CE6C =@DD @7 Safh]b >:==:@?[ @C Sa]cc A6C D92C6[ @? 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Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story Vintage Motorcycle Rally Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum. Harley-Davidson Q3 results beat analysts’ expectations The Milwaukee-based motorcycle maker posted third-quarter earnings of $377.4 million or $3.10 per share, on revenue of $1.34 billion. Tom Still: Another contradiction in White House policy: This time, it’s onshoring and energy The reported termination of federal energy grants, some awarded to Wisconsin companies, come at a time when the economy’s need to conserve, ge… Harley-Davidson Q2 results miss analysts’ expectations The Milwaukee-based motorcycle maker said it had second-quarter earnings of $107.6 million, or 88 cents per share, on revenue of $1.05 billion. Tom Still: Amid tariff uncertainty, does doing business overseas still make sense? Eighty-five percent of the world’s purchasing power lies outside the United States, 80% of the economic growth is outside the United States, a… Harley-Davidson Q4 results miss analysts’ expectations The Milwaukee-based motorcycle maker reported a fourth-quarter loss of $116.9 million, or 93 cents per share, on revenue of $687.6 million. Harley-Davidson Q3 profit beats analysts’ expectations, revenue misses The Milwaukee-based motorcycle maker posted third-quarter earnings of $119 million or 91 cents per share, on revenue of $1.15 billion. Tom Still: Manufacturing is a Wisconsin edge that needs to remain sharp Adjusting to change is vital. Watch Now: Related Video Madison planetarium adds new ocean-themed show Madison planetarium adds new ocean-themed show Madison planetarium adds new ocean-themed show WisEye Morning Minute: Wisconsin Voter Alliance v. 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Vintage Motorcycle Rally Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum.
Harley-Davidson Q3 results beat analysts’ expectations The Milwaukee-based motorcycle maker posted third-quarter earnings of $377.4 million or $3.10 per share, on revenue of $1.34 billion.
Tom Still: Another contradiction in White House policy: This time, it’s onshoring and energy The reported termination of federal energy grants, some awarded to Wisconsin companies, come at a time when the economy’s need to conserve, ge…
Harley-Davidson Q2 results miss analysts’ expectations The Milwaukee-based motorcycle maker said it had second-quarter earnings of $107.6 million, or 88 cents per share, on revenue of $1.05 billion.
Tom Still: Amid tariff uncertainty, does doing business overseas still make sense? Eighty-five percent of the world’s purchasing power lies outside the United States, 80% of the economic growth is outside the United States, a…
Harley-Davidson Q4 results miss analysts’ expectations The Milwaukee-based motorcycle maker reported a fourth-quarter loss of $116.9 million, or 93 cents per share, on revenue of $687.6 million.
Harley-Davidson Q3 profit beats analysts’ expectations, revenue misses The Milwaukee-based motorcycle maker posted third-quarter earnings of $119 million or 91 cents per share, on revenue of $1.15 billion.
Tom Still: Manufacturing is a Wisconsin edge that needs to remain sharp Adjusting to change is vital.