EARNINGS | 4TH QUARTER Harley-Davidson reports Q4 results well below analysts’ expectations ASSOCIATED PRESS, STATE JOURNAL Feb 10, 2026 Feb 10, 2026 Updated Feb 14, 2026 × Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum. Facebook Twitter WhatsApp SMS Email Print Copy article link Save MILWAUKEE — Harley-Davidson Inc. on Tuesday reported fourth-quarter results that were well below analysts’ expectations.kAm%96 |:=H2F<66\32D65 >@E@C4J4=6 >2<6C C6A@CE65 2 7@FCE9\BF2CE6C =@DD @7 Safh]b >:==:@?[ @C Sa]cc A6C D92C6[ @? 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C6G6?F6 @7 Sb]e 3:==:@?]k^Am People are also reading… Two retired Walworth County sheriff's officers hired to Lake Geneva Police Department New Visit Lake Geneva partner has the right look and feel for special events Wisconsin Department of Transportation to host meeting about upcoming road improvement project Look Ahead: Maple Fest plus plenty of live music, comedy & more this weekend in Lake Geneva Lake Geneva school district set to implement updated facilities and grade configuration plan Lake Geneva BID considers adding Oktoberfest coordinator Wisconsin men's hockey's largest home playoff loss in 45 years started poorly, got worse Bottom line on Trump Two candidate forums scheduled in Lake Geneva this month Walworth County residents needed for Adopt-A-Highway program Wisconsin men's basketball 7-footer 'doing more every day' following apparent ankle injury Lake Geneva City Council looks to dissolve finance committee Action-comedy 'She Kills Monsters' to take Kenosha stage Which Wisconsin football transfer receiver can eliminate their 'but' the quickest? Wisconsin's Nick Boyd doesn't need All-Big Ten snub to motivate him. He's always this way kAmx? E96 7@FCE9 BF2CE6C @7 a_ac[ w2C=6J\s2G:5D@? C6A@CE65 2 7@FCE9\BF2CE6C =@DD @7 S``e]h >:==:@?[ @C hb 46?ED A6C D92C6[ @? C6G6?F6 @7 Segf]e >:==:@?]k^AmkAmQpD H6 4=@D6 @FE 2 492==6?8:?8 J62C 7@C E96 r@>A2?J[ H6 2C6 E2<:?8 56=:36C2E6 24E:@?D E@ DE23:=:K6 E96 3FD:?6DD[ C6DE@C6 562=6C 4@?7:56?46[ 2?5 2=:8? H9@=6D2=6 24E:G:EJ H:E9 C6E2:= 56>2?5[” pCE:6 $E2CCD[ w2C=6J\s2G:5D@? AC6D:56?E 2?5 rt~[ D2:5 :? 2 DE2E6>6?E] “(9:=6 ?62C\E6C> C6DF=ED C67=64E E96D6 24E:@?D[ E96 AC@8C6DD H6 2C6 D66:?8 C6:?7@C46D @FC 4@?7:56?46 :? E96 C6D6E F?56CH2J 2?5 @FC 23:=:EJ E@ C63F:=5 w2C=6J\s2G:5D@?VD =@?8\E6C> 62C?:?8D 2?5 42D9\7=@H A@H6C] kDA2? 4=2DDlQAC:?E0EC:>Qm(:E9 2? :4@?:4 3C2?5[ 2 566A=J =@J2= C:56C 4@>>F?:EJ[ 2?5 2 562=6C ?6EH@C< F?=:<6 2?J @E96C[ H6 36=:6G6 w2C=6J\s2G:5D@? :D H6== A@D:E:@?65 2D H6 492CE 2 4=62C A2E9 7@CH2C5]k^DA2?m”k^Am Locations Madison The business news you need Get the latest local business news delivered FREE to your inbox weekly. Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story Vintage Motorcycle Rally Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum. Harley-Davidson Q3 results beat analysts’ expectations The Milwaukee-based motorcycle maker posted third-quarter earnings of $377.4 million or $3.10 per share, on revenue of $1.34 billion. Tom Still: Another contradiction in White House policy: This time, it’s onshoring and energy The reported termination of federal energy grants, some awarded to Wisconsin companies, come at a time when the economy’s need to conserve, ge… Harley-Davidson Q2 results miss analysts’ expectations The Milwaukee-based motorcycle maker said it had second-quarter earnings of $107.6 million, or 88 cents per share, on revenue of $1.05 billion. Tom Still: Amid tariff uncertainty, does doing business overseas still make sense? Eighty-five percent of the world’s purchasing power lies outside the United States, 80% of the economic growth is outside the United States, a… Harley-Davidson Q4 results miss analysts’ expectations The Milwaukee-based motorcycle maker reported a fourth-quarter loss of $116.9 million, or 93 cents per share, on revenue of $687.6 million. Harley-Davidson Q3 profit beats analysts’ expectations, revenue misses The Milwaukee-based motorcycle maker posted third-quarter earnings of $119 million or 91 cents per share, on revenue of $1.15 billion. Tom Still: Manufacturing is a Wisconsin edge that needs to remain sharp Adjusting to change is vital. Watch Now: Related Video Dropping it into 4-wheel drive for a Monday morning drive in a blizzard UW-Madison students ski and snowboard down campus hill UW-Madison students ski and snowboard down campus hill WisEye Morning Minute: NIL Deals WisEye Morning Minute: NIL Deals Trump urges allies to help in Strait of Hormuz, but insists US 'doesn't need anybody' AP Trump urges allies to help in Strait of Hormuz, but insists US 'doesn't need anybody'
Vintage Motorcycle Rally Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum.
Harley-Davidson Q3 results beat analysts’ expectations The Milwaukee-based motorcycle maker posted third-quarter earnings of $377.4 million or $3.10 per share, on revenue of $1.34 billion.
Tom Still: Another contradiction in White House policy: This time, it’s onshoring and energy The reported termination of federal energy grants, some awarded to Wisconsin companies, come at a time when the economy’s need to conserve, ge…
Harley-Davidson Q2 results miss analysts’ expectations The Milwaukee-based motorcycle maker said it had second-quarter earnings of $107.6 million, or 88 cents per share, on revenue of $1.05 billion.
Tom Still: Amid tariff uncertainty, does doing business overseas still make sense? Eighty-five percent of the world’s purchasing power lies outside the United States, 80% of the economic growth is outside the United States, a…
Harley-Davidson Q4 results miss analysts’ expectations The Milwaukee-based motorcycle maker reported a fourth-quarter loss of $116.9 million, or 93 cents per share, on revenue of $687.6 million.
Harley-Davidson Q3 profit beats analysts’ expectations, revenue misses The Milwaukee-based motorcycle maker posted third-quarter earnings of $119 million or 91 cents per share, on revenue of $1.15 billion.
Tom Still: Manufacturing is a Wisconsin edge that needs to remain sharp Adjusting to change is vital.