NEW GLARUS — Spotted Cow was nowhere in the business plan.
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Visitors Jeff Casper, left, and Desirae Slade, of Belleville, check out the production area as part of a self-guided tour as bottles of Spotted Cow are filled at New Glarus Brewing Co. in New Glarus. The company is marking 30 years and has grown to become the 12th-largest craft brewer in the United States.
Warehouse space is at a premium at New Glarus Brewing Co., which has continued to build new storage space over the years. This warehouse is filled with empty cans waiting to be filled.
Deb and Dan Carey have teamed up over the past 30 years to create not only one of the most recognizable beer brands in the state but have built a massive brewery with an outdoor beer garden that overlooks the village of New Glarus.
Deb Carey thought she would help get New Glarus Brewing Co. started and maybe leave after a few years. Instead, she stuck around and has make the company one of the most successful craft beer companies in America. She's also a talented artist and painted this mural of her husband, Dan.
Photos: New Glarus Brewing Co. after 30 years
Deb Carey, co-founder of New Glarus Brewing Company, gives a tour of the space as copper kettles brew beer in the background.
Bottles of Spotted Cow rolls through the production line at New Glarus Brewing Co. in New Glarus, Wis.
Dan Carey, co-founder of New Glarus Brewing Company, at his Riverside Brewery, where the company got its start.
Deb Carey, co-founder of New Glarus Brewing Co., shows off the beer cellar's piping system that is undergoing an $8 million upgrade.
New Glarus Brewing Company’s Riverside Brewery, which was the first location, is now used to make specialty beers.
A visitor in the beer garden at New Glarus Brewing Co. in New Glarus.
Dylan Hustead, automation technician at New Glarus Brewing Co., works on wiring in the piping area below the fermentation tanks at the brewery. An $8 million upgrade is underway to make the brewery's piping system more automated.
Dan Jelle, quality control technician at New Glarus Brewing Co., tests product at the brewery.
Warehouse space is at a premium at New Glarus Brewing Co., which has continued to build new storage space over the years. This warehouse is filled with empty cans waiting to be filled.
Malted barley is mixed with water in a copper kettle during the brewing process at New Glarus Brewing Co. The brewery will make about 230,000 barrels of beer this year.
Deb and Dan Carey have teamed up over the past 30 years to create not only one of the most recognizable beer brands in the state but have built a massive brewery with an outdoor beer garden that overlooks the village of New Glarus.
New Glarus Brewing Company in New Glarus.
Visitors Jeff Casper, left, and Desirae Slade, of Belleville, check out the production area as part of a self-guided tour as bottles of Spotted Cow are filled at New Glarus Brewing Co. in New Glarus. The company is marking 30 years and has grown to become the 12th-largest craft brewer in the United States.
The Riverside Brewery, where New Glarus Brewing Co. was founded, is still used by brewmaster and co-founder Dan Carey to make specialty beers. These kettles, constructed in Germany in 1962, were installed in 1997. But the bulk of the brewery's production is done on the south side of New Glarus at the company's Hilltop Brewery.
Dan Carey, co-founder of New Glarus Brewing Company, talks about the old wine barrels used to age specialty sour beers at his Riverside Brewery on the north side of New Glarus.
Deb Carey thought she would help get New Glarus Brewing Co. started and maybe leave after a few years. Instead, she stuck around and has make the company one of the most successful craft beer companies in America. She's also a talented artist and painted this mural of her husband, Dan.
Deb Carey, co-founder of New Glarus Brewing Company, gives a tour of the museum at the brewery in New Glarus.
Brandon Butenhoff watches as cases of Spotted Cow roll off the production line at New Glarus Brewing Co. The beer accounts for about 30% of the brewery's sales.
Brandon Butenhoff guides cases of Spotted Cow along the production line at New Glarus Brewing Co. The label now accounts for more than 50% of the brewery’s sales.
