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Madison Forward, Part 1: Region's business community pushes ahead
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Madison Forward, Part 1: Region's business community pushes ahead

  • Apr 26, 2021
  • Apr 26, 2021 Updated Aug 26, 2021

The pandemic had devastating consequences for many Madison-area businesses. Some didn’t make it. Others found a way to limp through. The common thread in all these success stories is resilience. Here are some of their stories.

(23) updates to this series since Updated Aug 26, 2021

Madison Forward: City embraces state motto in face of pandemic

Madison Forward: City embraces state motto in face of pandemic

The pandemic brought unexpected challenges but Madison area businesses found ways to survive amid the losses.

Madison-area health and biotech companies fighting COVID-19 for more than a year

Madison-area health and biotech companies fighting COVID-19 for more than a year

While the food and hospitality industries slowed during the pandemic, Madison’s many biotech and health companies went into overdrive in response to the spread of the coronavirus.

Sponsored
Princeton Club shows resilience, bounces back for members, community

Princeton Club shows resilience, bounces back for members, community

Sponsored Content: When the Princeton Club launched its #ForABetterTomorrow campaign well before the pandemic struck, staff and members had no idea how meaningful it would become during and after the COVID-19 outbreak.

For home-based child care, COVID-19 brought unique risks, demonstrated 'essential' function

For home-based child care, COVID-19 brought unique risks, demonstrated 'essential' function

"Not only are we there to care for and educate kids, but without us, there is no economy. Without us, people cannot work."

Wisconsin Chamber Orchestra, Madison Opera use pandemic to experiment

Wisconsin Chamber Orchestra, Madison Opera use pandemic to experiment

"Overnight we became a digital production company," says Wisconsin Chamber Orchestra CEO Joe Loehnis. 

To meet pandemic challenge, Madison-area retailers cut hours, rearranged stores, boosted web presence

To meet pandemic challenge, Madison-area retailers cut hours, rearranged stores, boosted web presence

COVID-19 forced new chapters in the business plans of most retailers once sales began to plummet.

Madison-area restaurant owners who made it through COVID-19 say they feel grateful, supported

Madison-area restaurant owners who made it through COVID-19 say they feel grateful, supported

Plenty of local restaurants closed in the past year due to the pandemic, and those that have survived, point to a combination of loyal customers, trusted employees, government assistance and online fundraising.

Grocery stores were overwhelmed with business early in pandemic, but costs also soared

Grocery stores were overwhelmed with business early in pandemic, but costs also soared

"It was really a steep learning curve because there was no playbook," said Tim Metcalfe, president of the family-owned Metcalfe’s Market.

Hospitality industry looks to recover but may not return to pre-pandemic levels until 2024

Hospitality industry looks to recover but may not return to pre-pandemic levels until 2024

"Even though we didn't have a lot of guests, we had to adapt and be nimble to a changing environment," said Phillip Mattsson-Boze, general manager of HotelRed and president of the Greater Madison Hotel & Lodging Association.

Hilldale's transformation left the mall ideally situated for socially distanced shopping

Hilldale's transformation left the mall ideally situated for socially distanced shopping

The shopping center has evolved from an indoor experience to a more open-air, urban shopping destination.

The Final Forte 2021

Sponsored Content: BOLZ YOUNG ARTIST COMPETITION

A Madison art house, general store: Same owner, different pandemic retail experiences

A Madison art house, general store: Same owner, different pandemic retail experiences

"I just knew I had to make it," Tammy Schreiter said. "I don't give up easily. And maybe that can be a bad trait but in this case it was good."

'Built for pandemics': Food carts find ways to stay viable during pandemic

'Built for pandemics': Food carts find ways to stay viable during pandemic

City street vending coordinator Meghan Blake-Horst said 57 carts are currently licensed to vend citywide, down from 67 last year. She said she's also working with potential cart operators who are interested in opening this season.

As pandemic drives outdoor recreation, Glide Disc Golf sees scores of newcomers to sport

As pandemic drives outdoor recreation, Glide Disc Golf sees scores of newcomers to sport

"I'm not going to attribute it to some high level of business acumen," owner Mike Batka said. "There is something to be said about being in the right place at the right time."

Tourism took major blow in 2020, but the outdoors kept it afloat

Tourism took major blow in 2020, but the outdoors kept it afloat

With major events canceled, travelers hit the lakes, rivers, trails and campgrounds to keep busy and socially distanced.

New chapter: University Research Park creates a sustainable future packed with discovery

New chapter: University Research Park creates a sustainable future packed with discovery

Sponsored Content: The Wisconsin Idea is the notion that the benefits of the University of Wisconsin should ripple well beyond the borders of campus. 

Madison symphony weathers pandemic with help of donors and 'being prepared'

Madison symphony weathers pandemic with help of donors and 'being prepared'

Financial planning, donations and a $1.4 million Musicians' Relief Fund helped cushion the blow during a canceled season.

Cress Innovates to Serve Grieving Families

Sponsored Content: What happens when a Family Loses a Loved one and the ability to memorialize them is limited due to pandemic safety restrictions?

Mirroring national trend, family-owned Dorn True Value saw pandemic-driven surge

Mirroring national trend, family-owned Dorn True Value saw pandemic-driven surge

Sales jumped last year at the family-owned hardware stores, but snug Ace Hardware Center on the Isthmus closed to in-person shopping for more than a year.

Finding a bright spot during the pandemic — with art

Finding a bright spot during the pandemic — with art

Many Madison artists "persevered" by changing course.

Literacy Network pivots, leans on 'loyal' donors as pandemic challenges nonprofits

Literacy Network pivots, leans on 'loyal' donors as pandemic challenges nonprofits

"It was pretty nerve-wracking for most of 2020," executive director Jeff Burkhart said. "It definitely was a period of time where so much uncertainty existed."

EatStreet doubles drivers, adds 200 restaurants in Madison amid pandemic

EatStreet doubles drivers, adds 200 restaurants in Madison amid pandemic

Madison-based food delivery company EatStreet more than doubled its revenue last year, doubled its driver base in Madison and added about 200 area restaurants to its app. But CEO Matt Howard said driving business to the restaurants themselves was the most important part of his company.

Preparing for a New Reality

Sponsored Content: Business owners and their plans. Provided by Andy Burish, Managing Director at The Burish Group

As featured on

Report: Guided by politics, wolf hunt harmed packs, did little to resolve conflicts

Report: Guided by politics, wolf hunt harmed packs, did little to resolve conflicts

Wisconsin’s Green Fire says decisions about the hunt were guided by politics rather than science, threatening the state’s reputation as a leader in wolf conservation.

Wisconsin's job loss during pandemic lower than neighboring states

Wisconsin's job loss during pandemic lower than neighboring states

More than 150,000 jobs were lost in the state; businesses that rely on face-to-face interactions with customers were hardest hit.

Elections Commission approves biennial maintenance of voter rolls

Elections Commission approves biennial maintenance of voter rolls

The commission plans to send postcards to more than 187,000 voters.

Conservative legal group sues Biden administration over farmer loan program

Conservative legal group sues Biden administration over farmer loan program

The lawsuit argues the Biden administration is engaging in unconstitutional race discrimination. 

Dane County judge voids GOP contracts with law firms for redistricting

Dane County judge voids GOP contracts with law firms for redistricting

The decision grants a request from a taxpayer group.

Reset, restart: Madison-area businesses embrace new reality

Reset, restart: Madison-area businesses embrace new reality

To survive, business owners know they need to be prepared for what’s next. It’s safe to say most weren’t prepared for the cataclysm of the las…

Republicans plan to remove hundreds of items from Gov. Tony Evers' budget proposal

Republicans plan to remove hundreds of items from Gov. Tony Evers' budget proposal

GOP lawmakers plan to scrap the governor's proposals to legalize marijuana and reinstate some collective bargaining rights.

Area wedding venues begin to reopen with relaxed restrictions, but the pandemic has taken a toll

Area wedding venues begin to reopen with relaxed restrictions, but the pandemic has taken a toll

"If we have to reschedule or cancel any more events, especially in the next handful of months here, it would be pretty devastating," Martinelli said.

Beloit College to require COVID-19 vaccines for students and employees this fall

Beloit College to require COVID-19 vaccines for students and employees this fall

The school is likely the second in the state to mandate vaccines for students after Lawrence University announced its plans in late April.

UW-Whitewater chancellor resigning after cancer diagnosis

UW-Whitewater chancellor resigning after cancer diagnosis

Dwight Watson will help during the transition at his full salary and can then join the faculty this fall at an annual salary of $92,325.

GOP leader doesn't support suing UW System over control of COVID-19 policies

GOP leader doesn't support suing UW System over control of COVID-19 policies

The second-highest ranking member of the state Assembly said "a lawsuit from the legislature would only add more confusion during an already stressful time."

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