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Too much inventory and debt forcing owners of Saris Cycling Group to sell the company

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Too much inventory and debt forcing owners of Saris Cycling Group to sell the company

BARRY ADAMS
Jul 1, 2022
Jul 1, 2022 Updated May 10, 2023

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Saris Cycling Group — Saris Cycling Group co-founder and CEO Chris Fortune, seen here in 2020, shows off some of the company's bicycle racks at its Fitchburg headquarters. A glut of inventory and debt is leading Fortune to sell the company he and his wife purchased in 1989.
JOHN HART, STATE JOURNAL ARCHIVES

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Saris Cycling Group — Workers in April 2020, shortly after the onset of the pandemic, were busy at Saris Cycling Group in Fitchburg packaging Nfinity trainer platforms. Coupled with stationary trainers, the moving platforms are designed to create a more realistic indoor cycling experience.
JOHN HART, STATE JOURNAL ARCHIVES

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Saris Cycling Group — Madison Parks Division maintenance worker Tony Rosen, seen here in September 2020 on Capitol Square, operates an electric assist cargo bike developed by Saris Cycling Group in Fitchburg.
JOHN HART, STATE JOURNAL ARCHIVES

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Photos: Lower Yahara River bike trail

The Lower Yahara River Trail opened to the public in late August. Michelle Stocker captures some of the highlights of the new trail in this photo gallery.

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