Senior associate athletic director for capital projects and operations
$211,750
3%
Marija Pientka
Senior associate athletic director for sports administration, senior woman administrator
$199,910
6%
Jeff Schmidt
Senior associate athletic director for revenue and legal affairs
$195,034
3%
Doug Tiedt
Senior associate athletic director for student services
$195,034
3%
Craig Hanson
Associate athletic director, chief human resources officer
$193,173
5%
Erin McMillan
Associate athletic director, head of brand marketing
$190,550
3%
Chad Kimmel
Associate athletic director for development
$183,067
6%
Luis Hernandez
Associate athletic director for strategic communications
$180,250
N/A
Bridget Woodruff
Associate athletic director, chief of staff
$175,660
8%
Dan Rohrer
Associate athletic director for governance and regulatory affairs
$156,560
3%
Jackie Davenport
Associate athletic director for student services
$150,174
3%
Danielle Pulliam
Associate athletic director for leadership and inclusion
$150,174
3%
Sources: Salary data provided Oct. 2, 2025, and Sept. 23, 2024, by the University of Wisconsin in response to public records requests, Chris McIntosh's employment agreement, uwbadgers.com (as of Dec. 4, 2025) • Percent changes for Marcus Sedberry and Marc VandeWettering are based on different roles for 2024-25. Luis Hernandez was hired in 2025 and was not included in salary records for 2024-25.
