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Photos: The Rustic Roads of Wisconsin
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Photos: The Rustic Roads of Wisconsin

  • BARRY ADAMS , 608-252-6148
  • Oct 18, 2021
  • Oct 18, 2021 Updated Mar 10, 2025

The program, created in 1973, highlights the state's rural character. 

Rustic Roads

Rustic Roads

An abundance of tomatoes meant a gift last week for those traveling Rustic Road 112 near La Valle in Sauk County.

JOHN HART, STATE JOURNAL

Rustic Roads 07-10142021145004

Rustic Roads 07-10142021145004

Hustle Inn server Julie Holton visits with customers at the restaurant and tavern in Hustler, Wis., Wednesday, Oct. 13, 2021. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

Photo3

Photo3

Lee Road, also known as Rustic Road 121, winds among the rolling hills of Juneau County in the town of Fountain.

JOHN HART, STATE JOURNAL ARCHIVES

Rustic Roads

Rustic Roads

A shed and chairs add color to the surroundings of Lee Road, also known as Rustic Road 121 in the Juneau County town of Fountain.

JOHN HART, STATE JOURNAL

Rustic Roads 05-10142021145004

Rustic Roads 05-10142021145004

Fallen leaves rest on the lightly-traveled surface of Bundy Hollow Road, recognized as the state’s Rustic Road 112, near the Sauk County town of LaValle, Wis., Wednesday, Oct. 13, 2021. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

Photo4

Photo4

A herd of goats forages in a pasture along Rustic Road 112 near La Valle.

JOHN HART, STATE JOURNAL ARCHIVES

Rustic Roads 10-10142021145004

Rustic Roads 10-10142021145004

Leaves from trees lining Lee Road, also known as Wisconsin Rustic Road 121, lie fallen in the Juneau County roadway near the town of Fountain Wis., Wednesday, Oct. 13, 2021. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

Rustic Roads 12-10142021145004

Rustic Roads 12-10142021145004

A road sign marks the entrance of Wisconsin Rustic Road 121 in the Juneau County town of Fountain Wis., Wednesday, Oct. 13, 2021. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

Rustic Roads

Rustic Roads

Dan May, whose property is situated along Rustic Road 121 in southern Juneau County, sees traffic increase this time of the year, but come winter the roadway becomes "pretty quiet."

JOHN HART, STATE JOURNAL

Rustic Roads

Rustic Roads

Members of the Lee family have farmed southern Juneau County for decades and now find themselves on Rustic Road 121, one of the most recent additions to the program that now counts 123 roads.

JOHN HART, STATE JOURNAL

Rustic Roads

Rustic Roads

Cheri Hopper, owner of the Hustle Inn in the Juneau County village of Hustler, takes a break outside the business last week. The bar and restaurant, known for its $4 Sunday breakfasts and homemade pizzas, is a popular pit stop for motorists taking in fall colors, bikers on the nearby Omaha Bike Trail, and ATV and UTV riders. 

JOHN HART, STATE JOURNAL

Rustic Roads

Rustic Roads

In Wisconsin, brown and yellow signs have become a familiar sight over the past 46 years and identify Rustic Roads, like Bundy Hollow Road, left, in Sauk County.

JOHN HART, STATE JOURNAL

Rustic Roads

Rustic Roads

Fall is a prime time to take in one of the state's 123 Rustic Roads. Bundy Hollow Road, Rustic Road 112, near La Valle in Sauk County, features 2.9 miles of slopes and curves and views of farmland, woods and wetlands.

JOHN HART, STATE JOURNAL

Rustic Road 66

Rustic Road 66

Running adjacent to the Fever River, that becomes the Galena River once it enters Illinois, Buncombe Road is one of several forks of Rustic Road 66 near the village of Hazel Green.

JOHN HART, STATE JOURNAL

Rustic Road 66

Rustic Road 66

One of the few remaining signs that mark Rustic Road 66 is seen along Buncombe Road near Esche Road in the Lafayette County town of Benton.

JOHN HART, STATE JOURNAL

Rustic Road 66

Rustic Road 66

Wayne and Glenda Pearce make their way along Rustic Road 66 in the town of Benton. The couple lives in a nearly 150-year-old house in the village of Hazel Green but also own a 209-acre farm that they rent out along Kennedy Road. The property is dissected by Bull Branch Creek and is where a tram back in the day was used to shuttle lead to waiting train cars.

JOHN HART, STATE JOURNAL

Photo2

Photo2

Many of the remaining Rustic Road 66 signs were battered and weathered in 2016. This sign is on Buncombe Road near Highway W.

JOHN HART, STATE JOURNAL ARCHIVES

Rustic Road 66

Rustic Road 66

Embedded in what is likely a more than 200 year-old oak tree, is a street sign that identifies one of the branches of Rustic Road 66 in the town of Benton near the village of Hazel Green.

JOHN HART, STATE JOURNAL

Rustic Road 66

Rustic Road 66

Remnants of a road sign that once identified Rustic Road 66 rests in the brush along Kennedy Road just north of Buncombe Road. After the town of Benton said it would not replace state-supplied signs, the state Department of Transportation's sign policy was revised. The state will now pay for the installation of Rustic Road signs throughout the state.

JOHN HART, STATE JOURNAL

Rustic Road 66

Rustic Road 66

A motor scooter rider makes his way along Buncombe Road, part of Rustic Road 66 near Hazel Green.

JOHN HART, STATE JOURNAL

Rustic Road 1

Rustic Road 1

Bare trees are reflected in a small pond along Rustic Road 1 near Rib Lake in Taylor County. All but 13 counties in the state have a Rustic Road.

M.P. KING — State Journal Bare trees are reflected in a small pond along Rustic Road 1 near Rib Lake in Taylor County. All but 13 counties in the state have a Rustic Road.

Rustic Road 1

Rustic Road 1

A wild apple tree, right, helps frame the sign for Rustic Road 1 near Rib Lake. Rustic Roads are designated by the state but remain under the control of local government.

M.P. KING — State Journal A wild apple tree, right, helps frame the sign for Rustic Road 1 near Rib Lake. Rustic Roads are designated by the state but remain under the control of local government.

RusticRoad0101MPKe-10012014105001

RusticRoad0101MPKe-10012014105001

Steam rises over South Harper Lake along Rustic Road 1 in Rib Lake, Wis., Tuesday, Sept. 30, 2014. M.P. KING -- State Journal

M.P. KING -- State Journal

RusticRoad0070MPKe.jpg

RusticRoad0070MPKe.jpg

An address sign hangs along Rustic Road 1 in Rib Lake, Wis., Tuesday, Sept. 30, 2014. M.P. KING -- State Journal

M.P. KING -- State Journal

Rustic Road 1

Rustic Road 1

Natural beauty and wildlife are among the criteria for a Rustic Road. Signs of beaver are prevalent along Rustic Road 1 near Rib Lake.

M.P. KING — State Journal

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