Buffalo Mayor Byron Brown, left, looks on as Highmark Western and Northeastern New York CEO Dave Anderson throws a football to former Buffalo Bill Thurman Thomas.
John Hickey / News file photo
Pegula Sports and Entertainment Executive Vice President Ron Raccuia talks about the Buffalo Bills and Highmark Blue Cross Blue Shield of Western New York new stadium rights naming deal on the field at Highmark Stadium in Orchard Park, Tuesday, March 30, 2021.
John Hickey / Buffalo News
Highmark Blue Cross Blue Shield of Western New York CEO Dave Anderson, CEO of Highmark Western and Northeastern New York and Bills co-owner/President Kim Pegula. (John Hickey/Buffalo News)
John Hickey / Buffalo News
A rendering of the new sign set to display at Highmark Stadium.
Buffalo Mayor Byron Brown, left, looks on as Highmark Western and Northeastern New York CEO Dave Anderson throws a football to former Buffalo Bill Thurman Thomas.
Pegula Sports and Entertainment Executive Vice President Ron Raccuia talks about the Buffalo Bills and Highmark Blue Cross Blue Shield of Western New York new stadium rights naming deal on the field at Highmark Stadium in Orchard Park, Tuesday, March 30, 2021.
Highmark Blue Cross Blue Shield of Western New York CEO Dave Anderson, CEO of Highmark Western and Northeastern New York and Bills co-owner/President Kim Pegula. (John Hickey/Buffalo News)