The Milwaukee Brewers partnered with Lost Files in Lake Geneva as the first stop of the Wisco Pop-Up Series across the state.
Lost Files and Barrel Man
Barrel Man art by Ike Winters was in front of the Lost Files shop during the Wisco Pop-Up.
Kaitlyn Hupp,
Brewers Merchandise
Exclusive Wisco Way series merchandise was available during Saturday’s event.
Kaitlyn Hupp,
Brewers Retail Trailer
Milwaukee Brewers employees set up for the Wisco Pop-Up series event.
Kaitlyn Hupp,
The Wisco Way
The side of the Wisco Way trailer showcases Christian Yelich and the summer of pop-ups.
Kaitlyn Hupp,
Bernie Brewer
Fans attending the Wisco Pop-Up event got a visit from Bernie Brewer and Barrel Man.
Kaitlyn Hupp,
Brewers Pop-Up Line
Fans waited in line for the Brewers Wisco Pop-Up starting at 6:30 a.m. Saturday.
Kaitlyn Hupp,
Brewers City Connect Nike Air Max 1
The stores involved in the Wisco Pop-Up Series will carry a limited number of the Brewers City Connect Nike Air Max 1s, the shoe that connects the team to the streetwear focus of the campaign.
Kaitlyn Hupp,
Hansens Screen Printing
Hansen’s Screen Printing from Elkhorn was on site doing live screen printing of the Wisco logo on Lost Files totes, which were given to every customer that made a purchase.
Kaitlyn Hupp,
Wisco Tote
Totes that were given to customers were screen printed during the event.
Kaitlyn Hupp,
Estevan Longoria
Lost Files owner Estevan Longoria manned the register during the event.
Kaitlyn Hupp,
Fans outside of the retail trailer
After fans made their way through Lost Files, they were directed to the retail trailer brought by the Brewers.
