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What exactly is an AMBER Alert?
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What exactly is an AMBER Alert?

  • Jan 3, 2023
  • Jan 3, 2023 Updated Jun 18, 2026
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An AMBER alert is used by law enforcement to notify the public about missing children who might have been abducted. An AMBER Alert is only used for the most serious child abduction cases, when authorities believe a child is in imminent danger of serious bodily injury or death. The goal of an AMBER Alert is to add millions of extra eyes and ears to help in the safe return of the child and apprehension of the abductor. Here’s how an AMBER alert is used in the recovery of missing children.

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Sheriff's office investigating death of child in La Crosse County

Sheriff's office investigating death of child in La Crosse County

Emergency personnel were called to a residential address Feb. 11 around 9:30 a.m. after a report of unresponsive child. The child was pronounced dead at the home.

Different types of alerts and what they mean

Different types of alerts and what they mean

There are five main alerts that are used in law enforcement to help locate a missing person …

Wisconsin expands missing children alert system

Wisconsin expands missing children alert system

The Prince Act allows the use of a Silver Alert for missing children if the situation does not meet the criteria for an Amber Alert.

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