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Badgers fans optimistic Luke Fickell can elevate Wisconsin football program
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Badgers fans optimistic Luke Fickell can elevate Wisconsin football program

From the A look back at the day Wisconsin football hired Luke Fickell series
  • AFerguson
  • Nov 27, 2022
  • Nov 27, 2022 Updated Jan 25, 2026

University of Cincinnati coach Luke Fickell will be the 31st coach of the Wisconsin football program. Columnist Jim Polzin took the pulse of Badgers fans on Twitter, who were widely optimistic.

They don't have baseball so ...

Gutting for Leonhard but this is the biggest HR Wisconsin could’ve hit. Sucks for the players now and they will complain with every right to do that but you can’t make the future of your university decision on a guy who won the locker room. I mean he had 3 losses to below Avg tms

— Damon Gnewikow (@damongkow) November 27, 2022

Shoot your shot

LFG! Program needed a shock to the system in the worst way. Will it immediately turn around? Who knows, but worth a shot.

— UWOX95 (@wpscmsn) November 27, 2022

Break from tradition

Ballsy. The incest/nepotism in Wisconsin athletics (especially football) has gone on long enough. 👍🏼

— Biscuits (@WiscoInferno) November 27, 2022

Business decision

Feel bad for JL. Getting passed over for the dream job you wanted is awful. But college athletics is a results based business. Had he won yesterday. I think this is a different conversation today.

— Eric (@Eric_Johnson79) November 27, 2022

Ceiling is high

Splash hire. Big risk, big reward. JL was the safer hire to be sure but not sure he was ready or gets us to CFP.

— 6oh8four1four (@6oh8four1four) November 27, 2022

Certainty

Leonhard was a question mark, Fickell is an answer.

— Badgerbuss (@badgerbuss) November 27, 2022

Tough choice

Mac made a business decision vs an emotional one. Shocked that he did it. This instantly gets people engaged.

— Rob Finley (@finleyr27) November 27, 2022

High praise

greatest day in program history

— Not Hoodie Maybin (Clarke Schmidt Fan) (@HoodieMaybin) November 27, 2022

Shades of Barry?

Good hire. Change directions without changing standards. Jimmy ends up as NFL DC or gets another college HC job. Fickel gets Badgers to think playoffs instead of just B1G West championship. Remember that Barry had zero ties to UW when he was hired … and he likes this hire, too!

— Rob Vitense ⚾️ (@BadgerCubinMN) November 27, 2022

Future in mind

LOVE IT
it's a "CFP or BUST" hire
USC/UCLA coming to B1G
does Wi want to be in same convo as Mi, tOSU, USC, UCLA OR do they want to be like Iowa, Neb, Purdue, Illinois, etc.
THIS IS THE MOVE to be at the top

— BrockinSB (@HiuraFan) November 27, 2022

Packers on the horn?

It’s a steal. McIntosh knows with USC and UCLA coming UW had to step up in the new world of NIL. If I were the packers I’d be picking up the phone and checking in on Leonhard.

— Yusan Trading (@YusanTrading) November 27, 2022

A UW workout

If the badgers wanted to be a contender going forward it was time to make the leap outside of Wisconsin. Jimmy is a great coach but just like a muscle you have to break it down to get stronger. This hire says we are all in on getting to the playoffs

— Justin (@jpad214) November 27, 2022

Bittersweet

McIntosh is his own man for sure. I feel bad for Leonhard,I wanted him to get the job. Thay said I am excited by the hiring of Fickell. He is a proven winner. Interesting times!

— David Roelke (@droelke) November 27, 2022

Changeup on offense?

culture change...good coach, but how do his offensive systems fit with what WI recruits? Do we get move away from the big OL heavy run in favor of shotgun looks? Is this a Rich Rodriguez to Mich type of hire?

— Slim Hickman (@SlimHickman) November 27, 2022

Apples falling

Absolutely gutted for jim but with how far PC let the program regress the last 5 years I think going outside the Barry tree is a prudent move

— WiscoFanatic (@608BadgerFan) November 27, 2022

Changing with the times

Grand Slam. New blood. New ideas. Love this move by McIntosh. I feel for Jim Leonhard but this is a big boy move in the new world that is the current college football landscape.

— Jordan Steward (@Jordan__Steward) November 27, 2022

Tough down the stretch

I think the losses at Iowa and Minny cost JL the gig, but I also think it is time for a change.

The program could use some of that Ohio State mindset Fickell will bring.

— Sean Patrick Little (@WiscoWriterGuy) November 27, 2022

But this is now

Don't be surprised when he bolts for the Ohio State University in a few years. Loyalty and $5 will get you a nice cup of coffee.

— BuckyUAZ 🌵 (@BuckyUaz) November 27, 2022

OK, dude

Joke.3 losses this year with a lousy schedule. Easily should have been6-6. Why would a recruit come to Wisconsin now? Athletes are going other places with better options. You could sell yourself tolineman,running backs and linebackers but that’s gonetoo.I’m done watching or going

— Joe Devine (@joedevine87) November 27, 2022

How does history repeat?

I give Mac credit that he is shooting his shot. My heart is still with JL…the ghosts of GA still haunt

— Todd (@pilprin) November 27, 2022

Onward

I love it! Big BOLD hire! As much as my heart wants Jim Leonhard because he’s a Wisconsin guy and Badger. My head is telling me that Fickell makes us a national power, consistent top 15 program year in and year out. Let’s Go! On, Wisconsin!

— Michael Herfel⚓️💙🤍 (@MichaelHerfel7) November 27, 2022

Why not Wisconsin?

Perfect. Great evolution of the program. The message to the locker room is if he can take Cincinnati to the CFP, why not us?

— Fred Ehle (@FredEhle) November 27, 2022

Not sold

I hate it. He’s a mid level strong coach. He proved he couldn’t win when he had a stacked Ohio state roster. Winning at in conference lower than power 5 proves nothing. Gary Anderson 2.0

— Canaan Wolfe (@WolfeCanaan) November 27, 2022

Mac's gamble?

I think McIntosh just bet his job on this hire. If this doesn’t work out I think he will be out the door. I personally don’t like it at all, but also realize I am just a fan.

— Todd Moroney (@toddmoroney) November 27, 2022

Winning on Sunday

Chris and badger fans want winning results and hope then can get them again. Huge Victory today !!

— fltime (@bustrainfly) November 27, 2022

Swinging for fences

Solid move. CFB is crazy, changing so fast. The program could use a change as well. Would of been good with Leonhard, to see what he could do. But this the bigger swing you have to take now days. Leonhard will no doubt have many suitors, wish him good luck.

— KyleTkachuk (@KyleTkachuk) November 27, 2022

Outside perspective

Excited for the Luke Fickell hire at #Wisconsin. There needs to be a huge shift in the program and fresh eyes. On the flip side, I'm a huge Jim Leonard fan and this has to be gut wrenching.

— Eric Bach (@Eric_Bach) November 27, 2022

Temper expectations

Fans need to understand could be a mediocre couple years while he builds, especially if players leave. Feel awful for JL, he’s a player’s coach and felt he could have blossomed into a really good head coach. In the end, we need to get to the next level and LF has done that

— Brian Bruhn (@bcbruhn) November 27, 2022

A surprise

I think it's a pretty good hire it's kind of a shocking hire I don't think any of us really saw that coming. I'm going to say it most of this is probably because of first and goal on the five and then we all saw what happened there. But Luke is a proven coach and not a UW guy

— Parker Dutcher (@ParkerDutcher) November 27, 2022

Time to move forward

He would most definitely move our program forward to the next level where we all expected Barry Alvarez to take it.
Here’s hoping Jim Leonard is at least asked to stay on as D coordinator. Fickell has to make the best available choice!!

— Doug Griese (@doug_griese) November 27, 2022

They don't have baseball so ...

Gutting for Leonhard but this is the biggest HR Wisconsin could’ve hit. Sucks for the players now and they will complain with every right to do that but you can’t make the future of your university decision on a guy who won the locker room. I mean he had 3 losses to below Avg tms

— Damon Gnewikow (@damongkow) November 27, 2022

Shoot your shot

LFG! Program needed a shock to the system in the worst way. Will it immediately turn around? Who knows, but worth a shot.

— UWOX95 (@wpscmsn) November 27, 2022

Break from tradition

Ballsy. The incest/nepotism in Wisconsin athletics (especially football) has gone on long enough. 👍🏼

— Biscuits (@WiscoInferno) November 27, 2022

Business decision

Feel bad for JL. Getting passed over for the dream job you wanted is awful. But college athletics is a results based business. Had he won yesterday. I think this is a different conversation today.

— Eric (@Eric_Johnson79) November 27, 2022

Ceiling is high

Splash hire. Big risk, big reward. JL was the safer hire to be sure but not sure he was ready or gets us to CFP.

— 6oh8four1four (@6oh8four1four) November 27, 2022

Certainty

Leonhard was a question mark, Fickell is an answer.

— Badgerbuss (@badgerbuss) November 27, 2022

Tough choice

Mac made a business decision vs an emotional one. Shocked that he did it. This instantly gets people engaged.

— Rob Finley (@finleyr27) November 27, 2022

High praise

greatest day in program history

— Not Hoodie Maybin (Clarke Schmidt Fan) (@HoodieMaybin) November 27, 2022

Shades of Barry?

Good hire. Change directions without changing standards. Jimmy ends up as NFL DC or gets another college HC job. Fickel gets Badgers to think playoffs instead of just B1G West championship. Remember that Barry had zero ties to UW when he was hired … and he likes this hire, too!

— Rob Vitense ⚾️ (@BadgerCubinMN) November 27, 2022

Future in mind

LOVE IT
it's a "CFP or BUST" hire
USC/UCLA coming to B1G
does Wi want to be in same convo as Mi, tOSU, USC, UCLA OR do they want to be like Iowa, Neb, Purdue, Illinois, etc.
THIS IS THE MOVE to be at the top

— BrockinSB (@HiuraFan) November 27, 2022

Packers on the horn?

It’s a steal. McIntosh knows with USC and UCLA coming UW had to step up in the new world of NIL. If I were the packers I’d be picking up the phone and checking in on Leonhard.

— Yusan Trading (@YusanTrading) November 27, 2022

A UW workout

If the badgers wanted to be a contender going forward it was time to make the leap outside of Wisconsin. Jimmy is a great coach but just like a muscle you have to break it down to get stronger. This hire says we are all in on getting to the playoffs

— Justin (@jpad214) November 27, 2022

Bittersweet

McIntosh is his own man for sure. I feel bad for Leonhard,I wanted him to get the job. Thay said I am excited by the hiring of Fickell. He is a proven winner. Interesting times!

— David Roelke (@droelke) November 27, 2022

Changeup on offense?

culture change...good coach, but how do his offensive systems fit with what WI recruits? Do we get move away from the big OL heavy run in favor of shotgun looks? Is this a Rich Rodriguez to Mich type of hire?

— Slim Hickman (@SlimHickman) November 27, 2022

Apples falling

Absolutely gutted for jim but with how far PC let the program regress the last 5 years I think going outside the Barry tree is a prudent move

— WiscoFanatic (@608BadgerFan) November 27, 2022

Changing with the times

Grand Slam. New blood. New ideas. Love this move by McIntosh. I feel for Jim Leonhard but this is a big boy move in the new world that is the current college football landscape.

— Jordan Steward (@Jordan__Steward) November 27, 2022

Tough down the stretch

I think the losses at Iowa and Minny cost JL the gig, but I also think it is time for a change.

The program could use some of that Ohio State mindset Fickell will bring.

— Sean Patrick Little (@WiscoWriterGuy) November 27, 2022

But this is now

Don't be surprised when he bolts for the Ohio State University in a few years. Loyalty and $5 will get you a nice cup of coffee.

— BuckyUAZ 🌵 (@BuckyUaz) November 27, 2022

OK, dude

Joke.3 losses this year with a lousy schedule. Easily should have been6-6. Why would a recruit come to Wisconsin now? Athletes are going other places with better options. You could sell yourself tolineman,running backs and linebackers but that’s gonetoo.I’m done watching or going

— Joe Devine (@joedevine87) November 27, 2022

How does history repeat?

I give Mac credit that he is shooting his shot. My heart is still with JL…the ghosts of GA still haunt

— Todd (@pilprin) November 27, 2022

Onward

I love it! Big BOLD hire! As much as my heart wants Jim Leonhard because he’s a Wisconsin guy and Badger. My head is telling me that Fickell makes us a national power, consistent top 15 program year in and year out. Let’s Go! On, Wisconsin!

— Michael Herfel⚓️💙🤍 (@MichaelHerfel7) November 27, 2022

Why not Wisconsin?

Perfect. Great evolution of the program. The message to the locker room is if he can take Cincinnati to the CFP, why not us?

— Fred Ehle (@FredEhle) November 27, 2022

Not sold

I hate it. He’s a mid level strong coach. He proved he couldn’t win when he had a stacked Ohio state roster. Winning at in conference lower than power 5 proves nothing. Gary Anderson 2.0

— Canaan Wolfe (@WolfeCanaan) November 27, 2022

Mac's gamble?

I think McIntosh just bet his job on this hire. If this doesn’t work out I think he will be out the door. I personally don’t like it at all, but also realize I am just a fan.

— Todd Moroney (@toddmoroney) November 27, 2022

Winning on Sunday

Chris and badger fans want winning results and hope then can get them again. Huge Victory today !!

— fltime (@bustrainfly) November 27, 2022

Swinging for fences

Solid move. CFB is crazy, changing so fast. The program could use a change as well. Would of been good with Leonhard, to see what he could do. But this the bigger swing you have to take now days. Leonhard will no doubt have many suitors, wish him good luck.

— KyleTkachuk (@KyleTkachuk) November 27, 2022

Outside perspective

Excited for the Luke Fickell hire at #Wisconsin. There needs to be a huge shift in the program and fresh eyes. On the flip side, I'm a huge Jim Leonard fan and this has to be gut wrenching.

— Eric Bach (@Eric_Bach) November 27, 2022

Temper expectations

Fans need to understand could be a mediocre couple years while he builds, especially if players leave. Feel awful for JL, he’s a player’s coach and felt he could have blossomed into a really good head coach. In the end, we need to get to the next level and LF has done that

— Brian Bruhn (@bcbruhn) November 27, 2022

A surprise

I think it's a pretty good hire it's kind of a shocking hire I don't think any of us really saw that coming. I'm going to say it most of this is probably because of first and goal on the five and then we all saw what happened there. But Luke is a proven coach and not a UW guy

— Parker Dutcher (@ParkerDutcher) November 27, 2022

Time to move forward

He would most definitely move our program forward to the next level where we all expected Barry Alvarez to take it.
Here’s hoping Jim Leonard is at least asked to stay on as D coordinator. Fickell has to make the best available choice!!

— Doug Griese (@doug_griese) November 27, 2022
In this Series

A look back at the day Wisconsin football hired Luke Fickell

  • Updated Jan 25, 2026
    Wisconsin football coach Luke Fickell finds 'destination job'
  • Updated Jan 25, 2026
    Polzin: Luke Fickell perfect choice for blowing up Wisconsin football program
  • Updated Jun 25, 2025
    Columnist Jim Polzin with his thoughts on Wisconsin hiring Luke Fickell
  • 14 updates
  • Previous
  • Next
AFerguson

AFerguson

  • Author email

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