Airfares change moment to moment and day to day. Search for a Los Angeles to New York nonstop one-way in business class and the fare could be $499 one minute and $1,999 the next. It used to be that airlines gave away their premium seats as a perk for loyal customers, but now they prefer to get whatever the market will bear. I check multiple times as far in advance as possible and snag a deal when it appears. I’ve noticed recently that airline apps remember your last search so it’s as easy as hitting the search button again and again to see if fares have changed.
How to enhance your flight without paying full price
Flying in business or first class is all about comfort, especially on long-haul flights. But airborne comfort comes at a cost.
It’s about being able to shift position, with the push of a button or two, from sitting upright to a much more comfortable lie-flat position.
Buy a nonrefundable business or first-class fare when it’s low
Use miles or points to upgrade
As with airfares, the number of miles or points needed to book a frequent-flyer award seat will vary day by day. I recommend calling the awards desk rather than going online to search availability. Last year I was looking for business-class award seats on British Airways and found none online, but when I spoke to someone on the phone there were lots of options. That said, American was offering, on its app but not on its website, “online only” business and first-class awards at greatly reduced mileage, so it’s a good idea to try both methods. Check multiple times before committing.
If you have good credit but don’t have enough miles in your account, the fastest way to earn enough for a business-class ticket is to get a new credit card offering sign-up bonuses after you charge a specified amount to the card, usually $3,000 in the first three months after approval.
Last-minute upgrade offers
Checking in online for an Alaska Airlines flight last year, I was offered a $50 upgrade to first class on a Seattle-to-Los Angeles flight. You’re darn right I took it. Waiting in line to board an Etihad Airways flight, I was approached by an agent who asked if I would like to upgrade from business to first class for $500.
That one I didn’t take, but you get the point: be alert to, and ask about, last-minute upgrades. Do it when you check in at the airport. And don’t ignore emailed upgrade offers: American sends me these all the time, mostly on shorter domestic flights. TAP Air Portugal sells upgrades to business class at the ticket counter or gate for about $400 to $500 per flight, depending on load factors.
Buy through a consolidator
Consolidators are like the T.J. Maxx of business and first-class airfares. I’ve never used one, but my friend Ken did recently on a New York-to-London trip in business class for 50% less than Virgin Atlantic was asking online.
Consolidators have been known to cease operations without warning, but one that’s been in the business for decades is Planet Amex (planetamex.com, no relation to American Express).

