Photos: Maurer’s Urban Market in Madison
Maurer’s Urban Market is slated to open Oct. 10 and bring a modern shopping experience to South Park Street.
Work progresses in the sushi and meat counter departments of Maurer’s Urban Market in Madison, Wis. Wednesday, Sept. 30, 2026. JOHN HART, STATE JOURNAL
The seafood department of Maurer's Urban Market is readied for the opening of the store in Madison, Wis. Wednesday, Sept. 30, 2026. JOHN HART, STATE JOURNAL
A variety of ethnic food offerings are readied for customers of Maurer’s Urban Market in Madison, Wis. Wednesday, Sept. 30, 2026. JOHN HART, STATE JOURNAL
Maurer's Urban Market is on the ground floor of the 150-unit Park Cedar Apartments building. The store has an entrance on South Park Street and a main entrance in the parking garage, which includes 60 parking spaces for the store.
A pizza station, left, at Maurer’s Urban Market, will serve up fresh-baked pizza by the pie and the slice. It is adjoined by a cheese case, right, while the back side near the windows is home to a hot-food bar.
Kristie Maurer, owner of Maurer’s Urban Market, shows off an area that will sell refillable bottles of olive oil and balsamic vinegars. Maurer has been in the grocery industry since 2011 when she helped her father, Jeff Maurer, operate stores in Madison, Milwaukee, Columbus and Wisconsin Dells.
Maurer’s Urban Market is adopting cutting-edge technology, including Caper Carts, an Instacart product that scans items as they are being placed in the grocery cart. The technology eliminates the need to scan items at the checkout counter.
Crews have been busy stocking the shelves, dairy and freezer cases at Maurer’s Urban Market. The store, at the corner of South Park and Cedar streets is scheduled to open Oct. 10.
This elevated view from a second-floor mezzanine shows part of Maurer’s Urban Market. The 24,000-square-foot store is triangular in shape and has ceilings that range in height from 8-feet-tall to 19-feet-tall.
Final preparations for the opening of Maurer's Urban Market are underway at the corner of South Park and Cedar streets. The 24,000-square-foot store is scheduled to open Oct. 10 and feature a full deli, hot and cold bars, freshly baked pizza, a bakery, sushi bar and meat and seafood counters. The store is across the street from a Pick ’n Save.
The deli at Maurer’s Urban Market is empty now but when the store opens on Oct. 10 it will be filled with wide range of salads, baked beans, lunch meats and cheese.
The main entrance to Maurer's Urban Market is located inside a parking garage and includes about 60 parking spaces. Hiring is underway at the store, which is scheduled to open Oct. 5.
Like the Festival Foods store on East Washington Avenue and the Whole Foods store at Madison Yards, Maurer's Urban Market on the city's South Side will have 60 dedicated spots in a parking garage.
Maurer's Urban Market on the city's South Side will open its doors on Oct. 5. The store is located on the ground level of a 150-unit apartment building at the corner of South Park and Cedar streets.
Challenges to opening the Maurer’s grocery store included the triangular floor plan, lower-than-normal ceilings, and large banks of windows that limited product placement.
A Pick ‘n Save grocery store on Park Street in Madison, right, plans to continue selling food after a city-subsidized grocery opens on the ground floor of a neighboring apartment building at left.
Maurer's Urban Market is on the ground floor of the 150-unit Park Cedar Apartments building. The store has an entrance on South Park Street and a main entrance in the parking garage, which includes 60 parking spaces for the store.
Kristie Maurer, owner of Maurer’s Urban Market, shows off an area that will sell refillable bottles of olive oil and balsamic vinegars. Maurer has been in the grocery industry since 2011 when she helped her father, Jeff Maurer, operate stores in Madison, Milwaukee, Columbus and Wisconsin Dells.
Maurer’s Urban Market is adopting cutting-edge technology, including Caper Carts, an Instacart product that scans items as they are being placed in the grocery cart. The technology eliminates the need to scan items at the checkout counter.
Final preparations for the opening of Maurer's Urban Market are underway at the corner of South Park and Cedar streets. The 24,000-square-foot store is scheduled to open Oct. 10 and feature a full deli, hot and cold bars, freshly baked pizza, a bakery, sushi bar and meat and seafood counters. The store is across the street from a Pick ’n Save.
The deli at Maurer’s Urban Market is empty now but when the store opens on Oct. 10 it will be filled with wide range of salads, baked beans, lunch meats and cheese.
The 24,000-square-foot store has been in the works for years and will open its doors on Oct. 10.
