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Shining stars: Meet the Madison area's Top Workplaces
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Shining stars: Meet the Madison area's Top Workplaces

  • Mar 30, 2021
  • Mar 30, 2021 Updated Nov 6, 2024

Make no mistake about it: The effects of the COVID-19 pandemic have left painful scars. But this year’s Top Workplaces project shows that many employees across the Madison region remain resiliently upbeat and are clinging to their workplace cultures, even from a distance.

(28) updates to this series since Updated Nov 6, 2024

Watch now: Top Workplaces 2021 Virtual Event

Watch now: Top Workplaces 2021 Virtual Event

Celebrate the best of Madison’s local employers and hear top executives explain how they create and maintain their cultures of growth.

Despite pandemic crisis, companies and employees keep cultures strong

Despite pandemic crisis, companies and employees keep cultures strong

This year’s winners run the gamut from dentistry to financial institutions and engineering to software developers and many more.

Employee surveys determine the area's Top Workplaces

Employee surveys determine the area's Top Workplaces

Survey feedback from employees is the sole basis for determining Top Workplaces. And that feedback serves as the ultimate test of how employers are responding in the age of COVID.

NO. 1 LARGE | Employee engagement begins with values at UW Credit Union

NO. 1 LARGE | Employee engagement begins with values at UW Credit Union

This year’s top-ranked large organization, with about 590 Madison-area employees, UW Credit Union has made diversity a priority during the past few years. 

NO. 2 LARGE | Fighting cancer, sparking discovery fuel Exact Sciences

NO. 2 LARGE | Fighting cancer, sparking discovery fuel Exact Sciences

Exact Sciences, which rose from a small operation to a growing force in cancer diagnostics, thrives on a workplace culture fueled by innovation, teamwork and a common enemy.

NO. 3 LARGE | First Weber Realtors builds teams, loyalty, solutions

NO. 3 LARGE | First Weber Realtors builds teams, loyalty, solutions

Teamwork, problem-solving and helping agents find success — however they measure it — drive the workplace culture at First Weber Realtors.

NO. 4 LARGE | Teamwork, flexibility help Summit Credit Union beat crisis

NO. 4 LARGE | Teamwork, flexibility help Summit Credit Union beat crisis

Everyone wants their pre-pandemic lives back, but the crisis revealed the value of Summit Credit Union’s strong culture.

NO. 5 LARGE | Kwik Trip adapts, keeps staff at the center of its success

NO. 5 LARGE | Kwik Trip adapts, keeps staff at the center of its success

The ability of Kwik Trip employees to manage change was important to the convenience store chain’s success during the past year, as it expanded, rolled out new product offerings and dealt with COVID-19.

Area’s larger firms offer a spectrum of opportunities, benefits

Area’s larger firms offer a spectrum of opportunities, benefits

Here are the other top-ranked large firms in Top Workplaces 2021, rounding out a diverse mix of some of the area’s bigger employers and featuring a range of benefits that employees are able to tap into.

NO. 1 MIDSIZE | Sharing tools for success, innovation helps Singlewire thrive

NO. 1 MIDSIZE | Sharing tools for success, innovation helps Singlewire thrive

The Madison-based firm, which develops mass notification software to alert employees at schools, government office and businesses to emergency situations, strives to understand what drives high job satisfaction among its employees.

NO. 2 MIDSIZE | Communication, teamwork power engagement at WPPI Energy

NO. 2 MIDSIZE | Communication, teamwork power engagement at WPPI Energy

WPPI Energy president and CEO Mike Peters says communication is vital to the success of the Sun Prairie-based, member-owned operation that serves 51 local electric utilities with wholesale electric power supply, utility technologies and services.

NO. 3 MIDSIZE | Ascendium Education Group’s training, mission embraced by staff

NO. 3 MIDSIZE | Ascendium Education Group’s training, mission embraced by staff

Employees at Madison-based Ascendium Education Group have adopted the values and mission of the organization and appreciate the training that keeps them on the cutting edge.

NO. 4 MIDSIZE | Fairway’s culture, values get high marks as company grows

NO. 4 MIDSIZE | Fairway’s culture, values get high marks as company grows

Fairway Independent Mortgage Corporation values humility and customer service in a culture that has buy-in from CEO Steve Jacobson to the newe…

NO. 5 MIDSIZE | First Choice Dental crafted connection amid the crisis

NO. 5 MIDSIZE | First Choice Dental crafted connection amid the crisis

The disruption and chaos inflicted by the COVID-19 pandemic tested the stability of First Choice Dental’s workplace culture.

Midsize companies use creative approaches, benefits

Midsize companies use creative approaches, benefits

The Top Workplaces winners among midsize companies reflect innovative styles to building corporate cultures that their employees embrace. Here’s a look at the other winners in the mid-size category:

NO. 1 SMALL | Horizon meets crisis with team spirit and workplace culture

NO. 1 SMALL | Horizon meets crisis with team spirit and workplace culture

When the pandemic arrived, Horizon Develop Build Manage president and CEO Dan Fitzgerald was certain of one thing: His employee culture, built purposefully and over time, would carry the company through all of the disruption.

NO. 2 SMALL | Transparency, community involvement drive Infosec culture

NO. 2 SMALL | Transparency, community involvement drive Infosec culture

When Jack Koziol started InfoSec Institute in Madison in 2004, he felt that workplace culture was nothing more than a corporate buzzword. Seventeen years later, he knows better.

NO. 3 SMALL | Shine United’s culture outlasts the COVID crisis

NO. 3 SMALL | Shine United’s culture outlasts the COVID crisis

In the past chaos-packed year, revenues dipped for the downtown advertising, design and digital agency — a result of the economic mess created by the pandemic — and the agency had its first layoffs in 20 years, while its staff was scattered to complete work remotely.

NO. 4 SMALL | AE Business Solutions builds success on family and fun

NO. 4 SMALL | AE Business Solutions builds success on family and fun

Being successful in providing customers with information technology solutions and services starts with a family-centered culture based on fun, gratitude and expertise at AE Business Solutions.

NO. 5 SMALL | Openness helps promote engagement at Palmer Johnson

NO. 5 SMALL | Openness helps promote engagement at Palmer Johnson

The Sun Prairie-based company, which specializes in servicing and supplying components for heavy-duty, off-highway equipment through 10 service centers in the U.S. and Canada, strives for transparency.

Small area firms recognized for big workplace cultures

Small area firms recognized for big workplace cultures

Although winners in the small-company category reflect a variety of missions, they share a common characteristic: They have built strong workplaces that provide stand-out benefits and flexibility. Here are the other winners in the small-company category:

Special awards acknowledge high-performing companies

Special awards acknowledge high-performing companies

Among this year’s Top Workplaces, employees singled out several companies for their extraordinary efforts in important phases of workplace life, ranging from leadership to transparency.

Corporate culture helped counter pandemic crisis

Corporate culture helped counter pandemic crisis

Businesses that suddenly found themselves in the midst of a pandemic that shattered conventional ways of working quickly discovered that a strong workplace culture was vital to surviving and thriving during the crisis.

Rich Gallagher: Embrace change to accomplish important work

Rich Gallagher: Embrace change to accomplish important work

We have no idea what the extent of these changes will be or whether this whole notion of “normal” will ever find itself back into our lives.

Jim Nussle: Listening, learning, helping and leading at CUNA

Jim Nussle: Listening, learning, helping and leading at CUNA

Jim Nussle, president and CEO of the Credit Union National Association, spoke about what makes CUNA’s culture special.

Kathy Marsh: Hitting the right notes with employee respect and support

Kathy Marsh: Hitting the right notes with employee respect and support

Kathy Marsh, co-founder and vice chair of Musicnotes, shares her thoughts on the workplace culture at the Madison-based digital sheet music retailer.

Larry Barton: Strang designs a culture through listening and learning

Larry Barton: Strang designs a culture through listening and learning

Larry Barton, chief executive officer of Strang, talks about creating a strong culture at the Madison-based firm. 

Values, benefits, commitment help define area’s Top Workplaces

Values, benefits, commitment help define area’s Top Workplaces

To become a Top Workplace, organizations instill in their team members a variety of values and approaches that keep their businesses thriving in the marketplace, their employees engaged and their communities strong.

As featured on

Tony Evers asks for Donald Trump, GOP official to pay $250,000 in attorneys fees for election challenge

Tony Evers asks for Donald Trump, GOP official to pay $250,000 in attorneys fees for election challenge

Gov. Tony Evers' attorneys said Wisconsin taxpayers shouldn't foot the bill for having to defend against the election lawsuits.

Know Your Madisonian: MadNorSki youth chair weathered pandemic-driven surge in Nordic skiing

Know Your Madisonian: MadNorSki youth chair weathered pandemic-driven surge in Nordic skiing

Tamara Bryant and her family are heavily involved in Madison's cross-country skiing community. 

DNR orders additional investigation of Enbridge pipeline spill in Fort Atkinson

DNR orders additional investigation of Enbridge pipeline spill in Fort Atkinson

The order comes after a public hearing last month where residents questioned the pipeline company’s response to the spill, which was not reported to state and federal authorities until more than 15 months after it was first detected.

Wisconsin cities request attorneys fees in election dispute brought by Donald Trump

Wisconsin cities request attorneys fees in election dispute brought by Donald Trump

Green Bay, Kenosha and Racine want Trump to pay attorneys fees. 

Republican legislative leaders want Josh Kaul to sue to allow state to use stimulus for tax cuts

Republican legislative leaders want Josh Kaul to sue to allow state to use stimulus for tax cuts

Thirteen other states have joined to sue the federal government over the issue.

Madison-based Exact Sciences broadens scope in cancer diagnostics

Madison-based Exact Sciences broadens scope in cancer diagnostics

In the last three years, Exact Sciences has broadened its diagnostic abilities by acquiring several companies and purchasing the exclusive use of a testing technology that can detect cancer.

Wisconsin Supreme Court rules voters who may have moved don't need to be purged from rolls

Wisconsin Supreme Court rules voters who may have moved don't need to be purged from rolls

The controversial voter rolls case has worked its way through the court system since late last year, with the Supreme Court deciding to take it up in June.

Wisconsin reaches deal with USDA to continue receiving millions in federal food aid

Wisconsin reaches deal with USDA to continue receiving millions in federal food aid

Wisconsin will receive more than $70 million per month in aid after nearly losing out on the funding.

Wisconsin DOJ announces software program to track sexual assault evidence

Wisconsin DOJ announces software program to track sexual assault evidence

Wisconsin Attorney General Josh Kaul hopes the new system helps prevent future backlogs of evidence in sexual assault cases.

Madison-area health and biotech companies fighting COVID-19 for more than a year

Madison-area health and biotech companies fighting COVID-19 for more than a year

While the food and hospitality industries slowed during the pandemic, Madison’s many biotech and health companies went into overdrive in response to the spread of the coronavirus.

Senate Republican leader: No legal marijuana, but tax cuts possible

Senate Republican leader: No legal marijuana, but tax cuts possible

Senate Majority Leader Devin LeMahieu said Republicans have 'societal concerns' over legalizing recreational cannabis. 

UW-Madison professor Ryan Owens announces run for attorney general

UW-Madison professor Ryan Owens announces run for attorney general

UW-Madison professor Ryan Owens is the second Republican to join the race for attorney general.

Exact Sciences reports third quarter net loss of $166.9 million

Exact Sciences reports third quarter net loss of $166.9 million

Madison-based Exact Sciences Corp. reported Tuesday a net loss of $166.9 million in its third quarter, falling short of Wall Street expectations.

Exact Sciences buys Marshfield genetics lab for $190M, commences hereditary cancer research

Exact Sciences buys Marshfield genetics lab for $190M, commences hereditary cancer research

Biomedical giant Exact Sciences has acquired Marshfield lab PreventionGenetics for $190 million in order to enter the hereditary cancer research market, the company said Monday.

Exact Sciences’ Q4 results beat analysts’ expectations

Exact Sciences’ Q4 results beat analysts’ expectations

Exact Sciences has applied for federal approval of a “next-generation” Cologuard test, meaning the new version of its stool-based test to screen for colon cancer could become available by 2025.

Madison-based Exact Sciences posts Q2 results that beat analysts’ expectations

Madison-based Exact Sciences posts Q2 results that beat analysts’ expectations

Zacks said Exact Sciences have beaten Wall Street expectation three of the last four quarters for earnings/loss per share and all four quarter for revenue.

Madison-based Exact Sciences reports Q3 results short of analysts’ expectations

Madison-based Exact Sciences reports Q3 results short of analysts’ expectations

The biomedical giant best known for its Cologuard at-home colon cancer screening test reported a loss of $38.2 million, or $0.21 per share, on revenue of $708.7 million.

Starting Sunday, Wisconsin restaurants and bars can sell wine and cocktails to go

Starting Sunday, Wisconsin restaurants and bars can sell wine and cocktails to go

The legislation allows the sale of takeout drinks by the glass so long as container has a “tamper-evident seal.”

Watch now: A Paoli tanning company is women owned, women operated and all natural

Watch now: A Paoli tanning company is women owned, women operated and all natural

Driftless Traditional Tannery is helping farmers create an additional revenue stream and turning hides from sheep, goats, cows and other animals into plush blankets, throws, rugs and even drums. 

Tony Evers clears way for Ho-Chunk Nation casino in Beloit

Tony Evers clears way for Ho-Chunk Nation casino in Beloit

The move follows a U.S. Department of Interior decision that 32 acres should be taken into trust for the purpose of developing a new casino.

Meet the Madison area's Top Workplaces in 2020

Meet the Madison area's Top Workplaces in 2020

Madison’s strong economy, marked by its diversity, workforce and historically low unemployment, is a fertile seedbed for new-company innovatio…

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