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From Herald files: Leinenkugel's at 150 | A history in words and pictures
Leinenkugel's maiden logo
This is Indian maiden drawing was used as the logo for Leinenkugel’s Chippewa’s Pride beer.
Toasting a new brewery
A photo from the late 1800s
Staff of 1967
A 1967 photo immortalizes the era's Leinenkugel's administration. Clockwise from the top: vice president Carl Leinenkugel, accountant Russell Spry, comptroller John A. Frish, secretary Florence Moeri, and secretary-treasurer Paul Mayer.
Dale Buhrow
Leinenkugel's brewmaster Dale Buhrow is pictured in 1983.
Leinenkugel Wagon
The Leinenkugel wagon is shown during the 2014 Pure Water Days parade in Chippewa Falls.
Leinenkugel's family reunion 2011 - vertical
Leinenkugel canoe paddles are adorned with autographs during the June 2011 Leinenkugel Family Reunion.
Beer drinker at the Lodge
Pamela Heinzen of Milwaukee, Wis., samples a beer Monday, June 18, 2012, at Leinenkugel’s Leinie Lodge in Chippewa Falls.
Jake signs a man's head
Jake Leinenkugel autographed the bald head of a Leinenkugel’s fan in this June 2011 photo.
Inside view of Leinie Lodge
Server Ione Schindler, lower right, pours samples for guests Monday, June 18, 2012, at Leinenkugel’s Leinie Lodge in Chippewa Falls.
Leinenkugel - family
This undated photo released by the Jacob Leinenkugel Brewing Company shows the late Bill Leinenkugel, with his sons, from left, John, Dick and Jake, at the Leinie Lodge in Chippewa Falls during the company’s 140th anniversary. The sons are the fifth generation of the family to run the Jacob Leinenkugel Brewing Co.
Leinenkugel's Brewhouse 2012
A tour group enters the brew house Monday, June 18, 2012 at the Jacob Leinenkugel Brewing Company in Chippewa Falls..
Leinenkugel's sale
A lucky customer finds a t-shirt that’s just right for him during a sale by Leinenkugel’s in 2014.
Danielson's at Leinenkugel's
The Danielson brothers enjoy the hospitality of the Leinie Lodge. Shown are, from left, Tim, Phil, Pete, Paul, and Steve Danielson.
Danielsons - Leinenkugel memories
The band “The Danielsons” from Cadott salute their favorite beer, Leinenkugels.
Leinenkugel's logo inspires hope
The Leinenkugel’s iconic red script may have inspired hope in many in the Chippewa Falls community, but it particularly brought hope to brewery employee Jane Fenno.
Honey Weiss
Brewer Dave Clark adds honey to a batch of Honey Weiss in an undated photo.
Sunset Wheat
Leinie’s Sunset Wheat lager has proved popular since its inception.
Leinenkugel's costume draws audience
A Leinenkugel’s beer can is watched by passersby in an undated photo.
John Cooney
Brewmaster John Cooney is pictured in 1973.
An aerial view
An aerial photograph pictures the brewery in 2016.
Leinenkugel's brewery layout changes over decades
An undated photo of the Jacob Leinenkugel brewery shows a gas station in front of the brew house (bottom right).
Leinie's bottle retains heritage
Leinie Lodge
Family reunion
Leinenkugel’s fans celebrate at a family reunion in 2016.
Leinie Lodge tap lineup
Lodge construction
Leinie Lodge under construction.
Christening the new Lodge
Beth Partleton, Dan McCabe, and Pete Dawson christen the new Lodge with bottles of Leinenkugel’s.
Leinie Lodge
A family reunion parties at the updated Leinie Lodge in the summer of 2016.
Hospitality Center
The original Leinenkugel’s ‘Hospitality Center’ hosted tours and tastings.
Miller Brewing Company
Miller Brewing Company in Milwaukee.
Leinenkugel's updated brewhouse
‘Brew Kettle No. 2’ at Leinenkugel’s updated brewhouse.
Brewhouse
An upgrade of Leinenkugel’s brewhouse continued into 2001.
A Leinie's landscape
An aerial photo shows Leinenkugel’s buildings in Chippewa Falls.
Thomas Jacob Leinenkugel
Jake Leinenkugel pours a beer (undated).
Delivery trucks
1947 Leinenkugel’s delivery trucks.
Leinenkugel's driver
A Leinenkugel’s driver poses next to a delivery truck.
Family reunion
Sharon Katka, left, of North Branch, Minn., and Kris Barnhart of Zimmerman, Minn., get T-shirts signed by Jake Leinenkugel Saturday at the 9th annual Leinie Lodge Annual Family Reunion in Chippewa Falls in 2012.
Bottling Department
Men pose outside the Leinenkugel bottling department. Even the wagon is labeled ‘Jacob Leinenkugel Brewing Co.’
Leino
An advertisement for Leinenkugel’s ‘Leino’, a non-alcoholic beverage served during the Prohibition era, boasts of a beer-like taste.
C.J. Leinenkugel in Iraq
From left, Sgt. Sean P. Carlin and Cpl.s’ Christopher J. Leinenkugel, Steven McMaster and Lance J. Elzner are noncommissioned officers with Combat Logistics Battalion 7 in Al Asad, Iraq. This U.S. Marines photo is from 2006.
Leinenkugel's Red sign
This is a sign for Leinenkugel's Red beer.
Leinenkugel mural on American Legion Building
The Leinenkugel's mural on the American Legion building in Chippewa Falls was refreshed this year with a new design and a salute to veterans.
leinies reunion 2017 pouring beer
A volunteer draws a Leinenkugel’s beer from the tap in June 2017 at Leinie Lodge during Leinenkugel’s Family Reunion in Chippewa Falls.
leinies reunion 2017 grilling brats
Volunteers grilled thousands of brats in June 2017 at Leinie Lodge during the Leinenkugel’s Family Reunion in Chippewa Falls.
leinies reunion 2017 signing
Dick Leinenkugel, president of the Jacob Leinenkugel Brewing Company, signs merchandise for fans in June 2017 under the tent at Leinie Lodge during the Leinenkugel’s Family Reunion in Chippewa Falls.
Leinie's lounger
Stacey Anttila of Chelsey, Michigan, got her picture taken by her friend in the Leinie Lounger in June 2017. Anttila and her friends are on a road trip and made an unexpected stop in Chippewa Falls when they remembered Leinenkugel’s is brewed there. They were checking to see “if Leinie’s had a bar or something” and happened upon the Summer Kick Off Party in May at Leinie Lodge.
Leinie's 150th celebration a destination for beer fans
Leinenkugel’s Brewery will celebrate 150 years with an August 11-12 celebration spanning from the Northern Wisconsin State Fairgrounds to Leinie Lodge.
The Chippewa Falls brewery will host live music, outdoor games and volleyball tournaments, local food vendors, Leinenkugel’s merchandise sales, a fish fry and, of course, beer tastings over the weekend at the fairgrounds and Lodge. The fairgrounds will open to the public from 10:30 a.m. to midnight on both Friday and Saturday.
A Leinenkugel salute to its German heritage
Dick Leinenkugel is one of the fifth generation of his family to have guided, brewed, packaged, delivered and taste-tested in the Chippewa Falls brewery.
In the midst of a culinary landscape that honors local ingredients and an increasingly vocal cadre of craft- and micro-brew fans, one might think Leinenkugel has cause to worry.
Dick Leinenkugel, president of Leinenkugel’s Brewery, poses in this undated photo.
Leinenkugel’s products are sold at bars and restaurants throughout the Chippewa Valley.
Rod Stezer: Brewery part of legacy of the Chippewa Valley
It’s hard to say just how much Leinenkugel’s Brewery has had on Chippewa Falls, Chippewa County and the Chippewa Valley.
That’s because the brewery and its workers have always been around this area.
Egg whites and weddings: Favorite Leinenkugel's memories
Editor’s Note: The Chippewa Herald asked its readers share their favorite memories of Leinenkugel’s:
One of my favorites was having a Leinies (original, the best) with my dad when I came home from US Marines Corps boot camp, MCRD San Diego, December 1960. He always had a raw egg in his beer when he came home from work so I tried it. Couldn’t get the white down. He didn’t care though. I went overseas shortly after that and he didn’t live too many more years. So it was great to be able to spend a few hours with him.
Standing left to right, Jackie Kukuk, Mark Rueden, Mike Berard, Kristine Krueger, Neil Bowe. Kneeling L to R, Eric Killen, Russ Nyberg, Wade Berg, James Lewis. This photo from Iraq is from 2004.
The band “The Danielsons” from Cadott salute their favorite beer, Leinenkugels.
Leinenkugel’s: A good neighbor for 125 years
EDITOR’S NOTE: The late Ralph Christofferson wrote a column for the then-Chippewa Herald-Telegram for many years. A 1983 member of the Chippewa Falls High School Cardinal Hall of Fame, most of his columns dealt with the outdoors, but in this article from the Herald’s 125th Leinenkugel’s Anniversary issue in 1992, he focused on the local brewery.
Most of my memories of the Leinenkugel’s Brewery were built up between 1910 and 1922 when I was in school in Chippewa Falls.
John Andersen: Here's to a cold beer on hot summer day
Andersen
Looking back at my beer-drinking career, though it is somewhat limited, I am amused to what has passed my taste buds. I am from Marshfield, which, like Chippewa Falls, is the home of a large German Catholic-Lutheran population. To live in either city is not for the faint of heart. You had better drink beer, and you had better be loyal to your hometown brew.
I moved to Hallie in 1976 and stepped into the world of Leinenkugel’s. At that time I knew Leinie’s as the tap beer of the area. It competed with Walter’s. I did not have much time for Walter’s as it always gave me a headache. So Leinie’s it was. My fire department, as well as many others, had beer in our station. Many a night after a fire or meeting or training, the firefighters would gather around the counter, and Leine’s would be the beer of choice. Often till the dawn’s early light.
Leinie Lodge taps into loyal following
EDITOR'S NOTE: This article originally ran in the June 22, 2003, Herald.
Mike and Diane Hanson of Dubuque, Iowa, said there was one drawback about driving a motorcycle to Saturday's opening of the Leinie Lodge in Chippewa Falls.
The original Leinenkugel’s ‘Hospitality Center’ hosted tours and tastings.
Pete Dawson caps beer career with Leinenkugel's
EDITOR’S NOTE: This article originally ran in the Oct. 26, 2002, Herald.
Pete Dawson held a cushy job with Miller Brewing in Milwaukee when, in 1988, the company bought a small but strong brewery in Chippewa Falls.
Young maiden symbol of company
This is Indian maiden drawing was used as the logo for Leinenkugel’s Chippewa’s Pride beer.
Note: This article first ran in the Herald’s Leinenkugel 125h Anniversary edition.
Back in the 1930s, the Jacob Leinenkugel Brewery was a small brewer with an advertising budget to match.
Longtime brewmaster John Cooney dedicated life to Leinenkugels
EDITOR’S NOTE: This article originally appeared in the Herald on March 12, 2005.
On a June day in 1933 a young John Cooney arrived at the Jacob Leinenkugel Brewing Company for his first day of work filling half-gallon bottles of unpasteurized beer from a keg.
Leinenkugel's expanding its Leinie's Light brand
EDITOR’S NOTE: This article originally ran in the Feb. 16, 2005, Herald.
Leinie’s Light is all grown up.
Steve Henry: Leinenkugel's: What's in a name?
One of our family’s major moves came in the 1960s. It was just a skip and hop from Mankato, Minnesota, to Eau Claire, Wisconsin. But I had to learn quickly the things that these two border states offered or, to roll up my sleeves and do battle with the local residents who were loyal to the Packers, the Badgers and to a brand of beer commonly called “Leinie’s.”
Not only was I confronted with a pronunciation of the brewing company name, but also the spelling of it. A quick lesson told me to always remember there are three “e’s” in its spelling. And the family named beer had a long history of being brewed, bottled and distributed from a brewery plant located in Chippewa Falls, Wisconsin. Still does.
Leinies memories on tap at museum
EDITOR’S NOTE: This article originally appeared in the March 22, 2006, Herald.
Dave Mayer remembers those big fishing excursions with his grandfather Ray Mayer.
Oktoberfest settles into its rhythm
EDITOR’S NOTE: This article originally appeared in the Sept. 20, 2003, Herald.
The procession of adults dressed in strange costumes walked by, singing a funny song.
Jake Leinenkugel retiring as president of brewing company
EDITOR’S NOTE: The article was originally published in the Herald on Sept. 9, 2014.
Jake Leinenkugel
Jake Leinenkugel was born and raised in Chippewa Falls, and he works and lives here. But his future was set more than 6,000 miles away.
Leinie's truck driver Jack O'Connell enjoys countryside
EDITOR'S NOTE: This story originally appeared in the Leinenkugel's 125th Anniversary edition in September 1992.
Navigating through the countryside carrying a precious commodity was a way of life for nearly 40 years for a Leinenkugel's truck driver.
A Leinenkugel’s driver poses next to a delivery truck.
South African firm taps into Miller
EDITOR'S NOTE: This article originally ran in the May 30, 2002 Herald.
Having the Jacob Leinenkugel Brewing Co. in Chippewa Falls excites Leinenkugel's President Thomas "Jake" Leinenkugel.
Leinenkugel’s lineup for 1987 included a ‘Bock Beer’ and Leinenkugel’s Limited.
Lodge links Leinie's, northwoods
EDITOR'S NOTE: This article originally ran in the June 21, 2003, Herald.
Five generations of Leinenkugels have played huge roles in the continued success of the Chippewa Falls brewery. But it was someone outside of the family who came up with the idea to tie Leinie's with its natural setting, in the northwoods.
Leinie Lodge under construction.
Leinenkugel's employees work together to fight cancer
EDITOR’S NOTE: This article originally appeared in the Herald on July 26, 2007.
When Jane Fenno was diagnosed with kidney cancer on April 6 it came as a shock to the Chippewa Falls woman.
Leinies fans savor taste of a sunrise greeting
EDITOR’S NOTE: This article originally appeared in the June 17, 2006, Herald.
You would have thought Saturday that Jennifer and Sally Sudmeier were standing in line to buy concert tickets for their favorite rock and roll band.
Leinenkugels look for innovation with craft brews
EDITOR’S NOTE: This article from Associated Press originally appeared in the June 3, 2007 Herald.
MILWAUKEE — The Jacob Leinenkugel Brewing Co. turns 140 this year and never has the small-town brewer with the Northwoods charm been so big.
Brewer Dave Clark adds honey to a batch of Honey Weiss in an undated photo.
Leinenkugel's, Oktoberfest translates into good times
EDITOR'S NOTE: This article originally appeared in the Sept. 20, 2004, Herald.
Ein prosit, ein prosit der Gumutlichkeit!
Leinie's brews up land deal
EDITOR’S NOTE: This article originally ran in the April 19, 2005, Herald.
Good things sometimes take a long time, according to Jake Leinenkugel.
An aerial photograph pictures the brewery in 2016.
Cancer claims Bill Leinenkugel
EDITOR'S NOTE: This article originally ran in the Herald on Sept. 23, 2008.
Bill Leinenkugel’s life was full of battles. He approached them with a good sense of humor and dignity.
Oktoberfest names its top couple
EDITOR’S NOTE: This article originally appeared in the Aug. 15, 2003, Herald.
Bill and Nancy Febry of Chippewa Falls are being honored as the Festmeister and Festmeistern of first Oktoberfest celebration in Chippewa Falls next month.
Leinie's plans brewhouse addition
EDITOR’S NOTE: This article originally ran in the April 26, 2000, Herald.
Equipment dating back to Prohibition’s end will be replaced and the 110-year-old brewhouse of Leinenkugel’s Brewery in Chippewa Falls expanded this year.
An upgrade of Leinenkugel’s brewhouse continued into 2001.
Dick Leinenkugel's time arrives
EDITOR’S NOTE: This article was originally published in the Chippewa Herald on Sept. 14, 2014.
The day before it was announced that Dick Leinenkugel would become the eighth president of the Jacob Leinenkugel Brewing Co., he was digging through some old files to see what he could find.
Leinenkugel plays key role in Marine unit
EDITOR'S NOTE: This article originally ran in the Herald in 2006.
AL ASAD AIR BASE, Iraq — In a far corner of the most violent province in Iraq, a small, unassuming office holds the inner workings of a Marine logistics battalion. And a Chippewa Falls native is helping to make it work.
Casper, cousin rebuild Leinenkugel’s after Prohibition
EDITOR’S NOTE: This article originally published in the Herald’s Leinenkugel’s 125 anniversary edition.
Without Bill Casper, say insiders, the Leinenkugel Brewing Company might not exist today.
An advertisement for Leinenkugel’s ‘Leino’, a non-alcoholic beverage served during the Prohibition era, boasts of a beer-like taste.
Leinenkugel's maiden logo
This is Indian maiden drawing was used as the logo for Leinenkugel’s Chippewa’s Pride beer.
Toasting a new brewery
A photo from the late 1800s
Staff of 1967
A 1967 photo immortalizes the era's Leinenkugel's administration. Clockwise from the top: vice president Carl Leinenkugel, accountant Russell Spry, comptroller John A. Frish, secretary Florence Moeri, and secretary-treasurer Paul Mayer.
Dale Buhrow
Leinenkugel's brewmaster Dale Buhrow is pictured in 1983.
Leinenkugel Wagon
The Leinenkugel wagon is shown during the 2014 Pure Water Days parade in Chippewa Falls.
Leinenkugel's family reunion 2011 - vertical
Leinenkugel canoe paddles are adorned with autographs during the June 2011 Leinenkugel Family Reunion.
Beer drinker at the Lodge
Pamela Heinzen of Milwaukee, Wis., samples a beer Monday, June 18, 2012, at Leinenkugel’s Leinie Lodge in Chippewa Falls.
Jake signs a man's head
Jake Leinenkugel autographed the bald head of a Leinenkugel’s fan in this June 2011 photo.
Inside view of Leinie Lodge
Server Ione Schindler, lower right, pours samples for guests Monday, June 18, 2012, at Leinenkugel’s Leinie Lodge in Chippewa Falls.
Leinenkugel's sale
A lucky customer finds a t-shirt that’s just right for him during a sale by Leinenkugel’s in 2014.
Danielsons - Leinenkugel memories
The band “The Danielsons” from Cadott salute their favorite beer, Leinenkugels.
Leinenkugel's logo inspires hope
The Leinenkugel’s iconic red script may have inspired hope in many in the Chippewa Falls community, but it particularly brought hope to brewery employee Jane Fenno.
Leinenkugel's costume draws audience
A Leinenkugel’s beer can is watched by passersby in an undated photo.
John Cooney
Brewmaster John Cooney is pictured in 1973.
An aerial view
An aerial photograph pictures the brewery in 2016.
Leinie's bottle retains heritage
Leinie Lodge
Lodge construction
Leinie Lodge under construction.
Christening the new Lodge
Beth Partleton, Dan McCabe, and Pete Dawson christen the new Lodge with bottles of Leinenkugel’s.
Leinie Lodge
A family reunion parties at the updated Leinie Lodge in the summer of 2016.
Hospitality Center
The original Leinenkugel’s ‘Hospitality Center’ hosted tours and tastings.
Leinenkugel's updated brewhouse
‘Brew Kettle No. 2’ at Leinenkugel’s updated brewhouse.
Brewhouse
An upgrade of Leinenkugel’s brewhouse continued into 2001.
A Leinie's landscape
An aerial photo shows Leinenkugel’s buildings in Chippewa Falls.
Thomas Jacob Leinenkugel
Jake Leinenkugel pours a beer (undated).
Delivery trucks
1947 Leinenkugel’s delivery trucks.
Leinenkugel's driver
A Leinenkugel’s driver poses next to a delivery truck.
Family reunion
Sharon Katka, left, of North Branch, Minn., and Kris Barnhart of Zimmerman, Minn., get T-shirts signed by Jake Leinenkugel Saturday at the 9th annual Leinie Lodge Annual Family Reunion in Chippewa Falls in 2012.
Leino
An advertisement for Leinenkugel’s ‘Leino’, a non-alcoholic beverage served during the Prohibition era, boasts of a beer-like taste.
Leinenkugel's Red sign
This is a sign for Leinenkugel's Red beer.
Leinenkugel mural on American Legion Building
The Leinenkugel's mural on the American Legion building in Chippewa Falls was refreshed this year with a new design and a salute to veterans.
leinies reunion 2017 pouring beer
A volunteer draws a Leinenkugel’s beer from the tap in June 2017 at Leinie Lodge during Leinenkugel’s Family Reunion in Chippewa Falls.
leinies reunion 2017 grilling brats
Volunteers grilled thousands of brats in June 2017 at Leinie Lodge during the Leinenkugel’s Family Reunion in Chippewa Falls.
leinies reunion 2017 signing
Dick Leinenkugel, president of the Jacob Leinenkugel Brewing Company, signs merchandise for fans in June 2017 under the tent at Leinie Lodge during the Leinenkugel’s Family Reunion in Chippewa Falls.
Leinie's lounger
Stacey Anttila of Chelsey, Michigan, got her picture taken by her friend in the Leinie Lounger in June 2017. Anttila and her friends are on a road trip and made an unexpected stop in Chippewa Falls when they remembered Leinenkugel’s is brewed there. They were checking to see “if Leinie’s had a bar or something” and happened upon the Summer Kick Off Party in May at Leinie Lodge.
Leinie's 150th celebration a destination for beer fans
Leinenkugel’s Brewery will celebrate 150 years with an August 11-12 celebration spanning from the Northern Wisconsin State Fairgrounds to Leinie Lodge.
The Chippewa Falls brewery will host live music, outdoor games and volleyball tournaments, local food vendors, Leinenkugel’s merchandise sales, a fish fry and, of course, beer tastings over the weekend at the fairgrounds and Lodge. The fairgrounds will open to the public from 10:30 a.m. to midnight on both Friday and Saturday.
A Leinenkugel salute to its German heritage
Dick Leinenkugel is one of the fifth generation of his family to have guided, brewed, packaged, delivered and taste-tested in the Chippewa Falls brewery.
In the midst of a culinary landscape that honors local ingredients and an increasingly vocal cadre of craft- and micro-brew fans, one might think Leinenkugel has cause to worry.
Rod Stezer: Brewery part of legacy of the Chippewa Valley
It’s hard to say just how much Leinenkugel’s Brewery has had on Chippewa Falls, Chippewa County and the Chippewa Valley.
That’s because the brewery and its workers have always been around this area.
Egg whites and weddings: Favorite Leinenkugel's memories
Editor’s Note: The Chippewa Herald asked its readers share their favorite memories of Leinenkugel’s:
One of my favorites was having a Leinies (original, the best) with my dad when I came home from US Marines Corps boot camp, MCRD San Diego, December 1960. He always had a raw egg in his beer when he came home from work so I tried it. Couldn’t get the white down. He didn’t care though. I went overseas shortly after that and he didn’t live too many more years. So it was great to be able to spend a few hours with him.
The band “The Danielsons” from Cadott salute their favorite beer, Leinenkugels.
The Danielson brothers enjoy the hospitality of the Leinie Lodge. Shown are, from left, Tim, Phil, Pete, Paul, and Steve Danielson.
Leinenkugel’s: A good neighbor for 125 years
EDITOR’S NOTE: The late Ralph Christofferson wrote a column for the then-Chippewa Herald-Telegram for many years. A 1983 member of the Chippewa Falls High School Cardinal Hall of Fame, most of his columns dealt with the outdoors, but in this article from the Herald’s 125th Leinenkugel’s Anniversary issue in 1992, he focused on the local brewery.
Most of my memories of the Leinenkugel’s Brewery were built up between 1910 and 1922 when I was in school in Chippewa Falls.
Leinie Lodge taps into loyal following
EDITOR'S NOTE: This article originally ran in the June 22, 2003, Herald.
Mike and Diane Hanson of Dubuque, Iowa, said there was one drawback about driving a motorcycle to Saturday's opening of the Leinie Lodge in Chippewa Falls.
The original Leinenkugel’s ‘Hospitality Center’ hosted tours and tastings.
Pete Dawson caps beer career with Leinenkugel's
EDITOR’S NOTE: This article originally ran in the Oct. 26, 2002, Herald.
Pete Dawson held a cushy job with Miller Brewing in Milwaukee when, in 1988, the company bought a small but strong brewery in Chippewa Falls.
Miller Brewing Company in Milwaukee.
Young maiden symbol of company
Note: This article first ran in the Herald’s Leinenkugel 125h Anniversary edition.
Back in the 1930s, the Jacob Leinenkugel Brewery was a small brewer with an advertising budget to match.
Longtime brewmaster John Cooney dedicated life to Leinenkugels
EDITOR’S NOTE: This article originally appeared in the Herald on March 12, 2005.
On a June day in 1933 a young John Cooney arrived at the Jacob Leinenkugel Brewing Company for his first day of work filling half-gallon bottles of unpasteurized beer from a keg.
Leinenkugel's expanding its Leinie's Light brand
EDITOR’S NOTE: This article originally ran in the Feb. 16, 2005, Herald.
Leinie’s Light is all grown up.
Steve Henry: Leinenkugel's: What's in a name?
One of our family’s major moves came in the 1960s. It was just a skip and hop from Mankato, Minnesota, to Eau Claire, Wisconsin. But I had to learn quickly the things that these two border states offered or, to roll up my sleeves and do battle with the local residents who were loyal to the Packers, the Badgers and to a brand of beer commonly called “Leinie’s.”
Not only was I confronted with a pronunciation of the brewing company name, but also the spelling of it. A quick lesson told me to always remember there are three “e’s” in its spelling. And the family named beer had a long history of being brewed, bottled and distributed from a brewery plant located in Chippewa Falls, Wisconsin. Still does.
Leinies memories on tap at museum
EDITOR’S NOTE: This article originally appeared in the March 22, 2006, Herald.
Dave Mayer remembers those big fishing excursions with his grandfather Ray Mayer.
Oktoberfest settles into its rhythm
EDITOR’S NOTE: This article originally appeared in the Sept. 20, 2003, Herald.
The procession of adults dressed in strange costumes walked by, singing a funny song.
Jake Leinenkugel retiring as president of brewing company
Leinie's truck driver Jack O'Connell enjoys countryside
EDITOR'S NOTE: This story originally appeared in the Leinenkugel's 125th Anniversary edition in September 1992.
Navigating through the countryside carrying a precious commodity was a way of life for nearly 40 years for a Leinenkugel's truck driver.
A Leinenkugel’s driver poses next to a delivery truck.
South African firm taps into Miller
Lodge links Leinie's, northwoods
EDITOR'S NOTE: This article originally ran in the June 21, 2003, Herald.
Five generations of Leinenkugels have played huge roles in the continued success of the Chippewa Falls brewery. But it was someone outside of the family who came up with the idea to tie Leinie's with its natural setting, in the northwoods.
Leinie Lodge under construction.
Leinenkugel's employees work together to fight cancer
EDITOR’S NOTE: This article originally appeared in the Herald on July 26, 2007.
When Jane Fenno was diagnosed with kidney cancer on April 6 it came as a shock to the Chippewa Falls woman.
Leinies fans savor taste of a sunrise greeting
EDITOR’S NOTE: This article originally appeared in the June 17, 2006, Herald.
You would have thought Saturday that Jennifer and Sally Sudmeier were standing in line to buy concert tickets for their favorite rock and roll band.
Leinenkugels look for innovation with craft brews
EDITOR’S NOTE: This article from Associated Press originally appeared in the June 3, 2007 Herald.
MILWAUKEE — The Jacob Leinenkugel Brewing Co. turns 140 this year and never has the small-town brewer with the Northwoods charm been so big.
Leinenkugel's, Oktoberfest translates into good times
EDITOR'S NOTE: This article originally appeared in the Sept. 20, 2004, Herald.
Ein prosit, ein prosit der Gumutlichkeit!
Leinie's brews up land deal
EDITOR’S NOTE: This article originally ran in the April 19, 2005, Herald.
Good things sometimes take a long time, according to Jake Leinenkugel.
An aerial photograph pictures the brewery in 2016.
John Andersen: Here's to a cold beer on hot summer day
Andersen
Looking back at my beer-drinking career, though it is somewhat limited, I am amused to what has passed my taste buds. I am from Marshfield, which, like Chippewa Falls, is the home of a large German Catholic-Lutheran population. To live in either city is not for the faint of heart. You had better drink beer, and you had better be loyal to your hometown brew.
I moved to Hallie in 1976 and stepped into the world of Leinenkugel’s. At that time I knew Leinie’s as the tap beer of the area. It competed with Walter’s. I did not have much time for Walter’s as it always gave me a headache. So Leinie’s it was. My fire department, as well as many others, had beer in our station. Many a night after a fire or meeting or training, the firefighters would gather around the counter, and Leine’s would be the beer of choice. Often till the dawn’s early light.
Leinie's 150th celebration a destination for beer fans
Leinenkugel’s Brewery will celebrate 150 years with an August 11-12 celebration spanning from the Northern Wisconsin State Fairgrounds to Leinie Lodge.
The Chippewa Falls brewery will host live music, outdoor games and volleyball tournaments, local food vendors, Leinenkugel’s merchandise sales, a fish fry and, of course, beer tastings over the weekend at the fairgrounds and Lodge. The fairgrounds will open to the public from 10:30 a.m. to midnight on both Friday and Saturday.

