An ode to potato farmers that appeared in the form of a 60-second potato chip commercial during Sunday’s Super Bowl was inspired in part by a farm in central Wisconsin and one of its sixth-generation family members.
"The Little Farmer" commercial paid tribute to potato farmers during the Super Bowl. The little girl in the commercial was inspired by Charlotte Pavelski, a sixth-generation member of the family that owns Heartland Farms in the central Wisconsin community of Hancock.
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Potato chips get a nod in one of the many exhibits at the Food + Farm Exploration Center in Plover.
A 31-foot potato masher serves as the calling card for the Food + Farm Exploration Center in Plover. The 50,000-square-foot facility opened in December 2023 and features a children's museum, scores of exhibits, STEM programming, a demonstration kitchen, event space and nearly 5 acres of crop land.
Photos: Food + Farm Exploration Center in Plover
One of the many exhibits at the Food + Farm Exploration Center in Plover. The 50,000-square-foot facility opened in December and features a children's museum, scores of exhibits, STEM programming, a demonstration kitchen, event space and nearly five acres of crop land.
Stools in the shape of potatoes provide a seating area for young learners at the Food + Farm Exploration Center in Plover.
Heath Dorfeld pulls a pair of imitation carrots from an iterative display at the Food + Farm Exploration Center in Plover. The 50,000-square-foot facility opened in December and features a children's museum, scores of exhibits, STEM programming, a demonstration kitchen, event space and nearly five acres of crop land.
The Kitchen Lab is a large demonstration kitchen that hosts classes and events at the Food + Farm Exploration Center in Plover.
Justin Wolman, a marketing and communications specialist at the Food + Farm Exploration Center in Plover shows off an interactive game that allows players to stomp out potato blight.
This model of an irrigation system explains how water is used on crops, particularly those grown in sandy soil.
A play grocery store helps children at the Food + Farm Exploration Center in Plover better understand the origins of food.
The Food + Farm Exploration Center in Plover didn't open until December but potatoes were harvested from the property last fall and used to make a batch of vodka.
One of the many exhibits at the Food + Farm Exploration Center in Plover. The 50,000-square-foot facility opened in December and features a children's museum, scores of exhibits, STEM programming, a demonstration kitchen, event space and nearly five acres of crop land.
The cafe at the Food + Farm Exploration Center in Plover.
One of the many exhibits at the Food + Farm Exploration Center in Plover. The 50,000-square-foot facility opened in December and features a children's museum, scores of exhibits, STEM programming, a demonstration kitchen, event space and nearly five acres of crop land.
A 31-foot-tall potato masher serves as the Food + Farm Exploration Center's calling card.
Potato chips get a nod in one of the many exhibits at the Food + Farm Exploration Center in Plover. The 50,000-square-foot facility opened in December and features a children's museum, scores of exhibits, STEM programming, a demonstration kitchen, event space and nearly five acres of crop land.
A sweet corn harvester fills the Tech Center at the Food + Farm Exploration Center in Plover. Machinery is loaned out by area farmers on a rotating basis.
Education at the Food + Farm Exploration Center in Plover doesn't stop at the bathroom door.
These plots at the Food + Farm Exploration Center in Plover include small irrigation systems and grow a variety of crops. The plan for this year is potatoes, sweet corn, green beans, peas and cucumbers.
A massive sweet corn harvester is on display at the Food + Farm Exploration Center in Plover.
Video screens embedded into a green bean sorter contribute to a realistic experience at the Food + Farm Exploration Center.
One of the many exhibits at the Food + Farm Exploration Center in Plover. The 50,000-square-foot facility opened in December and features a children's museum, scores of exhibits, STEM programming, a demonstration kitchen, event space and nearly five acres of crop land.
Heath Dornfeld, operations and exhibits director at the Food + Farm Exploration Center in Plover, demonstrates one of the two tractor simulators in the 50,000-square-foot facility. The center, which opened in December, includes a children's museum, interactive exhibits, STEM programming, event space and demonstration gardens.
A box of sand and specialized lighting lets users like Heath Dornfeld explore how changing topography affects water flow and erosion. The Food + Farm Exploration Center's Soil Cube tells the story of Wisconsin soil.

