Starting Up: Madison company's app reveals political donations made by shoppers' favorite brands
SHELLEY K. MESCH
Updated
Goods Unite Us founders Abigail Wuest, from left, Amy Jo Miller and Brian Potts hope to discourage corporations from funneling money into political campaigns while also making it easier for consumers to see whether companies donate to causes attached to political parties.
When walking down a grocery aisle, looking at paper towels or cereal or ice cream, there are several options to consider — the most environmentally friendly brand, the cheapest, the healthiest.
Goods Unite Us allows users to easily spot whether a company supports Democratic or Republican causes and candidates. Stationary bicycle gym Soul Cycle gives most of its political contributions to Republicans.
Goods Unite Us founders Abigail Wuest, from left, Amy Jo Miller and Brian Potts hope to discourage corporations from funneling money into political campaigns while also making it easier for consumers to see whether companies donate to causes attached to political parties.
Goods Unite Us allows users to easily spot whether a company supports Democratic or Republican causes and candidates. Stationary bicycle gym Soul Cycle gives most of its political contributions to Republicans.