As big apartment projects move into more parts of the city, a developer is proposing a roughly $90 million, six-story redevelopment with 445 apartments and parking adjacent to Tenney Park and overlooking Lake Mendota.
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The former Oscar Mayer property and the area surrounding it poses a critical redevelopment opportunity for the city. AssuredLeads is located on the sixth floor of an office building on the property at 910 Mayer Ave., and this is the view looking south toward downtown.
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Photos: Former Oscar Mayer property in transition
As tenants settle in at the industrial site where Oscar Mayer used to manufacture dogs and deli meats, Madison is thinking broadly about the future of the critical swath of land on the city’s north side.
The former Oscar Mayer property and the area surrounding it poses a critical redevelopment opportunity for the city. AssuredLeads is located on the sixth floor of an office building on the property at 910 Mayer Ave., and this is the view looking south toward downtown.
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The main lobby at the former Oscar Mayer headquarters building features a large portrait of a hot dog.
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AssuredLeads is located on the sixth floor of the former Oscar Mayer headquarters building at the 72-acre property at 910 Mayer Ave. The company generates and sells commercial insurance leads to agents and carriers.
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AssuredLeads employees at work.
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AssuredLeads VP of Sales Zach Anderson, left, and CEO Travis Batiza expect the company to grow to a couple hundred employees by 2021.
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AssuredLeads employees at work.
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Small remnants of the Oscar Mayer headquarters building can be round around the AssuredLeads office including this miniature Oscar Mayer Wienermobile.
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A view opposite the entrance to the AssuredLeads office on the sixth floor of the former Oscar Mayer headquarters building. The company has room to grow into the vacant space.
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Small remnants of the Oscar Mayer headquarters building can be round around the AssuredLeads office including architectural drawings of the lobby entrance.
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AssuredLeads CEO Travis Batiza looks through old Oscar Mayer packaging drafts left in the former headquarters building.
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The 72-acre property sits in a primary gateway between the airport and downtown, and presents a unique development opportunity for the transportation corridor.
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The view from AssuredLeads' office on the sixth floor.
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