The original Woodman's Food Market sign was revealed while renovating the building to make way for Rock Realty on Milton Avenue in Janesville. The grocery store business was founded here in 1921.
KAYLA WOLF, STATE JOURNALPeople are also reading…
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The original Woodman's Food Market sign could be removed from a building at 922 Milton Ave. in Janesville and preserved. The sign was uncovered during a renovation of the building for Rock Realty.
KAYLA WOLF, STATE JOURNAL
The original Woodman's grocery store at 922 Milton Ave. in Janesville. The store opened in 1921 and was expanded three times before an 11,000-square-foot store was constructed a few blocks away in 1956.
STATE JOURNAL ARCHIVES
Steve Lindenau, left, has purchased Crazy Lenny's Electric Bikes from Len Mattioli, who opened the business in 2013. Lindenau, who grew up in Madison, has worked at the Odana Road store for the past two years and has a long career in the biking industry.
- BARRY ADAMS, STATE JOURNAL
Len Mattioli, who became known in the 1970s for growing his late brother's small television, appliance and furniture store in Madison into American TV & Appliance, has sold his Crazy Lenny's Electric Bikes store and is finally calling it quits.
- BARRY ADAMS, STATE JOURNAL
After four decades in retail, Len Mattioli is still a showman who enjoys his work. On Wednesday, Mattioli will open a new location for his Crazy Lenny's E-Bikes at 6017 Odana Road. The new 12,000-square-foot store is three times larger than his current location.
- BARRY ADAMS, STATE JOURNAL
Len Mattioli, at American in 1976, created Crazy TV Lenny to promote the business he took over from his ailing brother in 1970 and built it into a retail empire that at its peak had annual sales in the hundreds of millions of dollars.
- The Capital Times archives
Former American TV & Appliance owner Len Mattioli -- known for his ubiquitous "Crazy TV Lenny" commercials -- stands among televisions for sale in this file photo from Oct. 14, 1976. Mattioli retired about five years ago from the company, which announced Monday it would soon close, putting nearly 1,000 out of work.
- Capital Times archives
Photos: Len "Crazy TV Lenny" Mattioli
Mattioli has sold his electric bike shop and is retiring from retail after 54 years.
Steve Lindenau, left, has purchased Crazy Lenny's Electric Bikes from Len Mattioli, who opened the business in 2013. Lindenau, who grew up in Madison, has worked at the Odana Road store for the past two years and has a long career in the biking industry.
- BARRY ADAMS, STATE JOURNAL
Kim Swenson, right, a saleswoman for Crazy Lenny's Electric Bikes, goes over the controls of a bike being test-ridden by Reba Luiken of Madison.
- BARRY ADAMS, STATE JOURNAL
Crazy Lenny's Electric Bikes is the largest electric bike store in North America. Its showroom on Odana Road is filled with over 250 electric bikes.
- BARRY ADAMS, STATE JOURNAL
Len Mattioli checks his phone at Crazy Lenny's Electric Bikes on Odana Road. Mattioli is retiring after selling the business in February.
- BARRY ADAMS, STATE JOURNAL
Crazy Lenny's Electric Bikes opened in a 4,000-square-foot space in 2013, but in 2017 moved to a much larger location on Odana Road.
- BARRY ADAMS, STATE JOURNAL
Len Mattioli, who became known in the 1970s for growing his late brother's small television, appliance and furniture store in Madison into American TV & Appliance, has sold his Crazy Lenny's Electric Bikes store and is finally calling it quits.
- BARRY ADAMS, STATE JOURNAL
Crazy Lenny's E-bikes sold more than 3,000 e-bikes last year, more than it had in any previous year, owner Len Mattioli said.
- STEVE APPS, STATE JOURNAL
When this picture was taken in 1984, Len Mattioli was known as "Crazy TV Lenny." Mattioli made his own television and radio commercials for his American TV & Appliance stores that grew to 15 locations in the Midwest.
- STATE JOURNAL ARCHIVES
Len Mattioli's current 4,000-square-foot store on Odana Road, Crazy Lenny's E-Bikes, is crammed with electric bikes, leaving little room for customers or service technicians.
- BARRY ADAMS, STATE JOURNAL
After four decades in retail, Len Mattioli is still a showman who enjoys his work. On Wednesday, Mattioli will open a new location for his Crazy Lenny's E-Bikes at 6017 Odana Road. The new 12,000-square-foot store is three times larger than his current location.
- BARRY ADAMS, STATE JOURNAL
Len Mattioli, former CEO of American TV & Appliance, questions why the Madison-based furniture and appliance chain went out of business earlier this year. Mattioli now owns Len's Electric Bikes in Madison.
- JOHN HART -- State Journal archives
Len Mattioli, at American in 1976, created Crazy TV Lenny to promote the business he took over from his ailing brother in 1970 and built it into a retail empire that at its peak had annual sales in the hundreds of millions of dollars.
- The Capital Times archives
Former American TV & Appliance owner Len Mattioli -- known for his ubiquitous "Crazy TV Lenny" commercials -- stands among televisions for sale in this file photo from Oct. 14, 1976. Mattioli retired about five years ago from the company, which announced Monday it would soon close, putting nearly 1,000 out of work.
- Capital Times archives
Owner Len Mattioli stands on the floor of the updated American TV and Appliance store in this undated file photo.Â
- DAVID SANDELL — Capital Times archives
Len Mattioli reads a script for one of his radio ads for American TV in this 1984 file photo.
- HENRY A. KOSHOLLEK — Capital Times archives
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