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Photos: Retail during the pandemic
Retail
Shoppers at Vanilla Bean on Odana Road peruse the collection of cooking and baking inventory. The store, a staple in Madison since 1983, saw sales crash in spring 2020, but business has since rebounded as the pandemic has inspired more people to bake and cook.
Retail
Natalie Bass, co-owner and founder of Zip-Dang, said she adjusted to the pandemic by making masks, putting more of her inventory online and bringing her husband's T-shirt screening production into the store. She no longer has employees and has reduced the hours she is open.
Retail
Social distancing reminders abound in Orange Tree Imports in Madison.
Orange Tree Imports
Orange Tree Imports has been a part of Madison's retail scene for more than 45 years.
Retail
At Vanilla Bean, customers began requesting smaller packaging as both professional and home bakers began making cakes, cookies and candy in smaller sizes and quantities.
Retail
Coffee mugs line the shelves at Orange Tree Imports where signage reminds visitors of social distancing.
Retail
Even the smallest businesses have added e-commerce options during the pandemic.
Retail
Orange Tree Imports has been a part of the retail scene on Monroe Street for over 45 years, but over the past year has been challenged by the pandemic. Sales in 2020 were off by 38%, and the number of customers allowed in the store at one time was limited to five.
Retail
T-shirts that tell the story of Madison lakes are among the popular otems at Zip-Dang on Monroe Street.
Retail
The hand-sewn women's clothing made by Natalie Bass at Zip-Dang has always been a part of the store's website, but the rest of the store's inventory has also been added to the site as more people turned to online shopping.
Retail
Vanilla Bean, a supply depot for area bakers and candy makers, saw the pandemic strike on the cusp of Easter, graduation parties and wedding events in 2020. The Odana Road business scaled back its staffing and halted classes, but saw increased interest in home baking and cooking.

