DALLAS — Southwest Airlines executives on Thursday unveiled their vision for Southwest 2.0, an airline that for the first time will give passengers assigned seats, charge them extra for more legroom and offer red-eye flights. And bags still will fly free.
Southwest Airlines Bob Jordan responds to questions during a news conference at the company's headquarters in Dallas, Thursday, Sept. 26, 2024. (AP Photo/Tony Gutierrez)
Southwest Airlines Ryan Green responds to questions during a news conference at the company's headquarters in Dallas, Thursday, Sept. 26, 2024. (AP Photo/Tony Gutierrez)
Southwest Airlines Andrew Watterson responds to questions during a news conference at the company's headquarters in Dallas, Thursday, Sept. 26, 2024. (AP Photo/Tony Gutierrez)
Southwest Airlines Bob Jordan responds to questions during a news conference at the company's headquarters in Dallas, Thursday, Sept. 26, 2024. (AP Photo/Tony Gutierrez)
Southwest Airlines Andrew Watterson responds to questions during a news conference at the company's headquarters in Dallas, Thursday, Sept. 26, 2024. (AP Photo/Tony Gutierrez)
Southwest Airlines Ryan Green responds to questions during a news conference at the company's headquarters in Dallas, Thursday, Sept. 26, 2024. (AP Photo/Tony Gutierrez)