A Walworth County tourist destination from 1951-81, Honey Bear Farm near Genoa City drew crowds to its scenic Powers Lake site from across a wide area, north to Milwaukee, west to Madison and Rockford, and south to Chicago. Pictured is a June 23, 1960 Honey Bear Farm ad from the Lake Geneva Regional News.
Eric Johnson
A Walworth County tourist destination from 1951-81, Honey Bear Farm near Genoa City drew crowds to its scenic Powers Lake site from across a wide area, north to Milwaukee, west to Madison and Rockford, and south to Chicago. Honey Bear Farm, opened by Mrs. Walter Krafft, was sold in April 1967 to Chicago-based department store chain Carson Pirie Scott & Co. Pictured is an April 15, 1976 Honey Bear Farm ad from the Lake Geneva Regional News, featuring Carson’s rendition of mascot Honey Bear.
Eric Johnson
After a storied 1951-81 run, lakeside Honey Bear Farm on Powers Lake Road near Genoa City was repurposed as the private Honey Bear Bay residential development. The site dates back to the circa-1895 “Freundesruhe” or “Friend Rest” farm started by German immigrants Paul and Anna Meurer.
While my professional roots in Walworth County have just been planted, my local connections date back not only to my childhood but back three generations to the early 1950s.
A Walworth County tourist destination from 1951-81, Honey Bear Farm near Genoa City drew crowds to its scenic Powers Lake site from across a wide area, north to Milwaukee, west to Madison and Rockford, and south to Chicago. Pictured is a June 23, 1960 Honey Bear Farm ad from the Lake Geneva Regional News.
A Walworth County tourist destination from 1951-81, Honey Bear Farm near Genoa City drew crowds to its scenic Powers Lake site from across a wide area, north to Milwaukee, west to Madison and Rockford, and south to Chicago. Honey Bear Farm, opened by Mrs. Walter Krafft, was sold in April 1967 to Chicago-based department store chain Carson Pirie Scott & Co. Pictured is an April 15, 1976 Honey Bear Farm ad from the Lake Geneva Regional News, featuring Carson’s rendition of mascot Honey Bear.
After a storied 1951-81 run, lakeside Honey Bear Farm on Powers Lake Road near Genoa City was repurposed as the private Honey Bear Bay residential development. The site dates back to the circa-1895 “Freundesruhe” or “Friend Rest” farm started by German immigrants Paul and Anna Meurer.
