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VIDEO & PHOTO GALLERY: A look at River Valley Ranch Farm Store & more in Wheatland
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VIDEO & PHOTO GALLERY: A look at River Valley Ranch Farm Store & more in Wheatland

  • Steve Targo
  • Aug 31, 2022
  • Aug 31, 2022

Since 1976, River Valley Ranch has been growing various mushrooms, vegetables and herbs. The farm shop at the corner of Highway 50 and 60th Street has attracted passersby since the 1980s with its folksy style and eclectic array of tasty foods.

River Valley Ranch

Signs

Signs

Some of the colorful, hand-painted signs at the River Valley Ranch Farm Store in the Town of Wheatland. 

Steve Targo, Regional News

Attention grabber

Attention grabber

Those who have ever drove on Highway 50, leaving Lake Geneva, are sure to have seen this large mushroom painted on the side of the River Valley Ranch Farm Store. 

Steve Targo, Regional News

The store

The store

The River Valley Ranch store at 39900 60th St., Town of Wheatland. 

Steve Targo, Regional News

Inside the store

Inside the store

Inside the River Valley Ranch Farm Store, which is filled with various products as well as educational material related to mushrooms. 

Steve Targo, Regional News

Portabellas

Portabellas

A tray of fresh portabella mushrooms in the River Valley Ranch Farm Store. 

Steve Targo, Regional News

Fresh produce

Fresh produce

It's not just mushrooms at the River Valley Ranch Farm Store. Watermelon, corn and other produce is also available. 

Steve Targo, Regional News

Vegan treats

Vegan treats

These vegan tamales and burger patties are just some of the River Valley Ranch products found in the store — grown, harvested and cooked right on site in the Town of Wheatland.

Steve Targo, Regional News

The kitchen

The kitchen

The River Valley Ranch Farm Store also has a kitchen, from which fresh soup is served. There are also numerous items in stock at the store — not just food, but clothing, bird seed, books and more. 

Steve Targo, Regional News

Mushroom time

Mushroom time

Jenny Brown, general manager at River Valley Ranch in the Town of Wheatland, explains how the mushrooms are grown while touring the mushroom beds in the processing area. 

Steve Targo, Regional News

Lots of mushrooms

Lots of mushrooms

Bins full of harvest mushrooms in the River Valley Ranch processing area.

Steve Targo, Regional News

Up close

Up close

An up-close look at one of the mushroom beds.

Steve Targo, Regional News

Picking mushrooms

Picking mushrooms

One of the workers at River Valley Ranch harvests the mushrooms. "It takes us about 65 days to get to this stage," said Jenny Brown, general manager. 

Steve Targo, Regional News

The slicer

The slicer

Paul Russell loads whole mushrooms into a slicer. 

Steve Targo, Regional News

In the garden

In the garden

The River Valley Ranch garden is near the farm store, just across Highway 50. 

Steve Targo, Regional News
Steve Targo

Steve Targo

Special Sections Coordinator

  • Author email

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