Mayor Todd Krause is being challenged by a Lake Geneva alderman as he seeks his second term.
Voters will choose between Krause and Third District Alderman Joel Hoiland on April 7.
Mayor Todd Krause
Krause was elected mayor in 2024, defeating then incumbent Charlene Klein. The race was a rematch of the 2022 election in which Klein defeated Krause.
Krause said he is running to continue the work that has been accomplished during his first term.
"We've made a huge amount of progress in the last two years," Krause said. "A change in leadership at this juncture doesn't support stabilizing all the changes that we made."
Krause said he feels one of the major accomplishments during his term was updating the city's short-term rental ordinance to better enforce rules and regulations.
"We realized this problem was far, far greater than we realized when I came into office, and stepby-step we're getting further into the process of it," Krause said. "I think in another six or eight months, we're going to have a really good handle on this."
Another accomplishment he cited is developing a Hillmoor Commission to help city officials determine potential uses for the Hillmoor property.
Krause said he also is pleased that Future iQ of Minneapolis has been hired to help develop a five-year strategic action plan for Lake Geneva.
"The whole strategic planning process was really important," Krause said. "That was something I wanted to get started when I became mayor."
Krause said one of the major challenges that Lake Geneva will be facing during is the Wisconsin Department of Transportation's Highway 50/Main Street road reconstruction project, which is set to be conducted in 2027 and 2028.
"That's going to impact residents," he said. "That's going to impact businesses."
Another challenge is continuing to meet the needs of residents and tourists.
"At the end of the day, the residents come first at every level," Krause said. "But at the same time, we know that we are an iconic city and that tourism is always going to be a part of our landscape here."
Krause said that if he is re-elected he wants to make sure residents are satisfied with the projects that are set to be completed within the next few years.
"Not to beat up on Highway 50, but I think right now that is what people are concerned about mostly," Krause said. "Residents and business owners, everyone is concerned. So, that really needs to have strong leadership to facilitate through that process."
Krause said he also would like to improve the city's park system and offer more recreational amenities to residents.
Krause was appointed as an alderman in 2006 to finish an existing term. He then was elected to two additional terms. During his time as alderman, Krause served as City Council president and chairman for the council's Finance, Licensing and Regulation Committee.
Krause also was a member of the Lake Geneva Plan Commission from 2005-07.
Alderman Joel Hoiland
Hoiland said he is running for mayor to continue to serve the residents of Lake Geneva.
He also is seeking a second term as Third District alderman, and is being challenged by former Alderwoman Peg Esposito.
Hoiland was elected in 2024, defeating Pamela Wilkinson. Both were seeking to replace Tim Dunn, who chose not to run for another term.
According to Wisconsin state law, a candidate may run for more than one municipal office during an election. If elected to more than one position, the candidate would then choose which position they want to serve.
"If re-elected as alderman, I will continue to represent the Third District with the same independence, preparation and accountability residents have come to expect," Hoiland. "If elected mayor, I will serve the entire city."
As one of his accomplishments, Holiand cited leading a short-term rental ad hoc committee to help develop an updated short-term rental ordinance which included more defined rules and regulations related to short-term rental properties.
He also was involved with hiring a new city administrator, building and zoning director, short-term rental and code enforcement officer, parks director and assistant city administrator.
Hoiland said he helped write a city-owned land sale policy, traffic control device policy, ethics and conduct standards for elected officials, performance review policy for city staff and training and development policy.
Hoiland agrees that one of the challenges that Lake Geneva will face during the upcoming years is the Highway 50/Main Street road reconstruction project and developing methods to lessen the impact on residents and business owners.
Other issues include continuing to regulate short-term rental properties, addressing Lake Geneva's parking issues and establishing more affordable housing.
Hoiland said that if he is elected mayor he would like to develop more modern and updated police, fire and emergency management service facilities and improve emergency response times.
Another goal is to develop a long-range plan for the city's finances.
Hoiland said he also would like to establish more affordable housing in Lake Geneva.
"The results will be a stable workforce, less commuter traffic and a stronger community," Hoiland said.
Since being elected alderman, Hoiland has chaired the City Council's Personnel Committee and has been a member of the Public Works Committee, Board of Review, Police and Fire Commission, Plan Commission and Lake Geneva Economic Development Corporation.