Business features vintage, vinyl records and more in Downtown Kenosha
DOWNTOWN KENOSHA
A Harley Davidson t-shirt is among the seventh avenue Vintage & Vinyl's clothing offerings
Tracy Krisor and Adam Gonzales, the mother-son duo behind seventh avenue Vintage & Vinyl, stand in their store in downtown Kenosha.
The Beatles "a hard day's night" record is among seventh avenue Vintage & Vinyl's inventory.
A poster from Pink Floyd's "dark side of the Moon" tour hangs on the wall at seventh avenue Vintage & Vinyl.
Accessories and jewelry are also included in seventh avenue Vintage & Vinyl's inventory.
KENOSHA — Growing up in Kenosha, Adam Gonzales recalls riding his bike down to the lake to look at the former American Motors Corporation facilities and plant.
He never thought during those days that he'd become a business owner in Downtown Kenosha.
Now with Seventh Avenue Vintage & Vinyl, 5702 Seventh Ave., it's been an exciting time for Gonzales, who owns the business along with his mother Tracy Krisor.
Before opening the business, they sold inventory at markets. Gonzales said when he was at a block party at Public Brewing Company, he saw a storefront on Seventh Avenue for sale. Once he saw the building, he knew it was perfect for the business.
"Everything fell into place with it too," Gonzales said. "You couldn't ask for a better spot."
The concept for the business was also something that Gonzales and Krisor knew going in: a storefront filled with vintage clothing, vinyl records, home goods and more.
The mother-son duo each specializes in finding items for the store. Gonzales tends to focus on the clothes, toys and items that nod to his lifelong love of pop culture.
As part of their vintage clothing, the store has a collection of Harley Davidson clothes and shirts. They also have jewelry, records and home goods, which are Krisor's focus. She also tends to find items from the 60s, 70s and 80s.
Gonzales finds items from the late 80s, 90s and early 2000s. As a result, the business represents six decades of music and clothes, with even more inventory available.
"We're bringing new stuff in as we sell, and then we switch out our stuff," Krisor said.
The music played throughout the day in the store comes from a range of different decades and genres.. The store has a playlist with 500 songs they selected.
"I feel like in a store like this atmosphere is so important, and I'll just play whatever is on my mind when I come in," Krisor said.
The co-owners are thrilled to finally have their own storefront, joining other local businesses in the community.
"You meet so many cool people, and we love going into their stores and shopping," Gonzales said.
The business is also planning to host artists and other vendors to help highlight the work others are doing.
"We wanted to create an environment where people can come in and they forget about the troubles of the world." Krisor said.
Seventh Avenue Vintage & Vinyl is open from noon to 8 p.m. Wednesdays through Saturdays and from 10 a.m. to 6 p.m. on Sundays.
